How does Samuel present relationship between mother and daughters Essay

Samuel uses different methods to present the relationship between mothers and daughters in kinder transport. She uses parallel narratives, time slips to show the different ways each mother treats their daughter and vice versa. She also uses objects to shows how strong their relationships are, stage directions and also characters such as the ratcatcher to show the relationships between them. Eva starts off by calling her biological mother ‘mutti’ which shows that she considers her mother a very reliable, strong and important person in her life. This shows that Eva respects her mother and loves her mother. However towards the end of play Eva refers to her mother as that ‘German woman’. This instantly shows us the audience that Eva does not consider Helga her mother anymore and is just a stranger she use to know. Eva goes further than that and proves the point to use the audience that she doesn’t consider her someone important to remember in her life as she isn’t sure ‘she had lived her’ which automatically makes us now that the relationship between Helga and Eva is no more and that it wasn’t as strong as they thought as does not think she is significant. Before Eva leaves for London she is given ‘a gold watch’ by her biological mother Helga. This shows that Helga had thought about all the different scenarios that could happen to her daughter that she loves and cares about Eva. As Gold is a rare metal it is worth a lot of money and so it is valuable and so Helga giving Eva this watch is a way of telling Eva not to forget about her as she is worth remembering and also is a back up plan invade something terrible happens to Eva and she needs money. However when Eva begins to mature and gets into her teenage years she starts to understand the situation she is in better. As a regular teenager always thinks of a way to make money Eva looks at the ‘gold watch’ as a source of money instead of piece of jewellery that should mean a lot to her as it was given to her by her mother. Eva then goes on to asking Lil ‘how much d’you think they’re worth’ this could mean anything as Eva could be referring to the relationship she had with her biological mother Helga and trying to save it by holding onto the ‘gold watch’ and having hope that her mother would come back and then they could restore their relationship and mother and  daughter or this could mean that Eva is tired of holding onto her mother and believes that she is not important to her life resulting to her wanting to selling it. Samuel uses the significance of their names as a way of showing the relationship between Helga and Eva, Evelyn and Faith and also Eva and Evelyn. Before Eva had left for London Helga had hinted to Eva that she can take care of herself without her as she says ‘See. You don’t need me’. This shows is the audience that Helga would like Eva to take care of herself and be a mother figure to herself if anything bad where to happen. Evelyn reassure Eva that the rat catcher would not come when Eva says ‘ hell cut off my nose’ and Evelyn reassures herself by saying ‘he’s not coming’. This shows us that Helga wish has come true as Evelyn is taking care of Eva as a mother would take care of their daughter showing that Evelyn might be vulnerable but when it comes to reassuring herself and making everything better she can do that. As Eva had changed her name to Evelyn because she wanted a ‘English name’ she has changed into a new pe rson and is no more the young Jewish girl who moved to Manchester but now she is a English girl who lives in Manchester. Because of this the audience will no that the relationship between Helga and Eva will not work out again as she is no more Eva.

Phonemic Awareness In A K-3 Balanced Literacy Program

The research is concentrated on the effects of phonemic awareness on early readers and how it impacts reading fluently. The paper gives a definition of phonemic awareness, and phonics along with two Techniques for assessing phonemic awareness. The paper discuss the purpose and description of both phonemic awareness and phonics. Phonemic Awareness in a K-3 Balanced Literacy Program Language is developed at an early age babies are exposed to language in the wound. They are exposed when the mother or other members of the family talk, sing or read stories to them.Many times babies are familiar with various family members by their voices heard in the wound. There are many factors that occur when children learn to read. Students must have a prior knowledge of letters and sound recognition. Teachers use various strategies and technique to teach children to read. There are two important strategies that teachers use for success. The strategies are Phonemic awareness and phonics. Phonemic awar eness relates to the individual sounds of spoken language. One of the most widely used strategies is teaching students phonemic awareness.Phonemic awareness is the understanding of words which are made up of sounds that can be assembled in different ways to make different sounds. Phonics is a series of rules that children have to memorize and apply when they are sounding out unfamiliar words. . This method is successful but students must learn letter sounds to an automatic level by recognizing a letter and saying the sound. Phonics shows how sounds (phonemes) and letters (graphemes) work together. Phonemic awareness and phonics both are important strategies to teach children to read.Phonemic awareness and phonics support for beginner and early readers. The phonemic awareness and Phonics strategies have similar as well as different benefits for students and teachers. (Walsh, Oct 2009) Phonemic awareness is part of phonological awareness, which is part of met linguistic awareness.. Ph onemic awareness includes segmenting spoken Phonemic awareness is the ability to detect each phoneme which is smallest unit of speech in words into phonemes and blending phonemes into words. It is a reading skill which is acquired through nursery rhymes and playing sound and word games.(Walsh, Oct 2009)Only through spoken word play and seeing the written code around them do children learn to separate the word from what it refers to and to treat the word itself as a thing to be playfully manipulated in rhyming and early word games. Phonics is a method for teaching students to read and write language. Phonics teaches pupils how to connect the sounds of speech with letters or groups of letters to form words. Phonics teaches students to blend the sounds of letters together to produce words in which are unfamiliar. Phonics is a popular method of teaching students to read and decode words using sounds.Children begin learning to read usually around the age of 5 or 6. Teaching children to r ead with the use of phonics requires students to learn the connections between letter patterns and the sounds they represent. Phonics instruction requires the teacher to provide students with a core body of information about phonics rules, or patterns. Along with phonics rules students are taught to memorize high frequency words, such as it, he, them, and when. Phonics is the connection of phonetic awareness in the understanding of sounds that connect to letters. Phonics is a key element of reading.Students need to know the relationship between letters and sounds in order to begin to sound out words. Direct phonics instruction needs to be one component of a balanced literacy program. One strategy for phonics is producing consonant vowel consonant words. (Louis Gates, 2011) For each of the basic vowel words, create two to three models (1) one-syllable CVC words—cat, fat, bat; (2) one syllable -VCe words—sane, pane, vane; and (3) one syllable CVVC words—fail, hail , rail. Create another List of basic one-syllable consonant di/trigraph CCVC Words—chill, chin; chip, and CVCC words—catch, Match, patch.The purpose for Phonemic awareness and phonics in a K-3 balanced literacy program. Phonemic aware purpose in K-3 balanced literacy is teaching beginners to read and pronounce words. Phonics purpose is to learn the phonetic value of letters, letter groups, and especially. Phonics supports cooperative and integrative learning where students and teacher learn together and carry out tasks collaboratively. In 1984, the National Academy of Education reported the status of research and instructional practices in reading education the report includes the finding that phonics instruction improves children's ability to identify words.The report concludes that phonics strategies include teaching children the sounds of letters in isolation and in words, and teaching them to blend the sounds of letters together to produce approximate pronunciation s of words. It also states that phonics instruction should occur in conjunction with opportunities to identify words in meaningful sentences and stories. Educators need to assess the progress of student’s future and present reading skills. The knowledge of a student’s recognition of letter sounds and the ability to blend begins in the early years of school.Students are assessed during their early grades of Elementary school such as kindergarten and first grade. Students are assessed through progress monitoring. Progress monitoring is a strategy that helps educators in determining if the students are making adequate progress or if more intervention strategies are needed achieve grade level reading goals. Phonemic Awareness Assessment can be achieved through formal and informal activities. There are two ways phonemic awareness can be assessed by the teacher through student’s recognition of rhyming sounds and having the ability blend phonetically.Recognizing rhyme assessment is done when a student can recognize or identify a rhyming sound which can be obtained receptively or expressively. Children are given an example of a rhyme. The teacher explains that two words will be read such as ham am the student is encouraged to answer if the two words sound alike by answering yes, raising hand, or thumbs up.Dynamic Indicators of Basic Early Literacy Skills (DIBELS) is an assessment that is given in the beginning of Kindergarten, early first grade, and if need first through third grades. DIBELS focuses on the development of early skills such as  letter naming, phoneme identification and phoneme segmentation to help teachers in predicting the lack of future skills that lead to developing proficient readers. In conclusion the purpose of this research is to talk about the importance of Phonemic awareness and how it supports students in education. (2009) Walsh The main argument for the importance of phonemic awareness in early literacy is that childre n who do not have an awareness of the structure of language cannot attend to the separate sounds in spoken words and are thus unable to establish phonemic awareness at the beginning of school, when in fact they may not.Phonemic awareness has been used worldwide in assisting with teaching skills. The technique is praised by teachers and Speech language pathologist because it is a technique that can be taught in various ways. The techniques can be taught with materials that are handy in the classroom such as stories, poems, and rhymes. Phonics instruction occurs in conjunction with opportunities to identify words in meaningful sentences and stories.Assessments in phonemic assessment and phonics are to ensure that teacher’s make educational decisions and improve their instructional decisions. The balanced literacy approach refers to phonological awareness and explicit instruction in alphabetic principle. It relates written and spoken language forms and uses. Phonics teaches deco ding, fluency and comprehends. Overall phonics and phonemic awareness focus on the goal of improving language and communication. The approaches support strong reading skills that foster fluency, and strong decoding skills.

Online Marketing

INTRODUCTION EVOLUTION OF MARKETING Mar-ket-ing Spelled Pronunciation [mahr-ki-ting] – noun 1. The act of buying or selling in a market. 2. The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer. including advertising, shipping, storing, and selling. At the beginning of the century, social life was mostly local. It was followed by a period in which commodities were produced on a mass scale: Consumer Marketing operated on mass marketing principles and business primarily concerned itself with how to build the best sales force.At the end of the century, there is an emerging global culture. The major driver of these changes is technology. Technological change has moved steadily back focusing on the individual. These changes shape the possibility and conduct of business. Marketing is especially tied to communication and transportation revolution. As the tools and reach of marketing increase, the job and responsibilities of mar keters have evolved with them. Philip Kotler formalized this evolution with his book â€Å"Marketing Management†.His key stages are production, sales and brand management. Each of these is strongly motivated by technological opportunities, which permit new methods and new opportunities. A fourth stage, a focus on the individual customer, is also important. As the new technology of the Internet develops, it reinforces the new marketing emphasis – which in many ways is a return to business at the turn of the century. In today's technology driven world, a new fast paced digital economy is emerging. Tomorrow there will be companies that will exist only inside computer networks.Most business transactions will be made electronically, directly from the producer to the consumer, bypassing the supply chain. In the digital marketing environment, the consumer becomes an integral player in the development of the product. In fact, a consumer might build the product himself from a w ide array of parts provided by the Company. It is ecommerce that is changing the way products and services are conceived. Manufactured, promoted, priced, distributed and sold. The reason being that it is much cheaper; it allows vast coverage and helps in serving the customer better ———————————————— Online marketing ————————————————- ————————————————- The internet has become an ongoing emerging source that tends to expand more and ————————————————- more. The growth of this particular medium attracts the attention of advertisers as a —â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- more productive source to bring in consumers. ————————————————- ————————————————-A clear advantage consumers have with online marketing is the control they have ————————————————- over the product, choosing whether to check it out or not. Online marketing may also ————————————————- offer various forms of animation. In its most common use, the term â€Å"online advertising† —————— ——————————- comprises all sorts of banner, e-mail, in-game, and keyword advertising, including on ————————————————- latforms such as Facebook, Twitter, and MySpace. Web-related advertising has a variety ————————————————- of ways to publicize and reach a niche audience to focus its attention to a specific group. ————————————————- Research has proven that online advertising has given results and is a growing business ————————————————- revenue. For the year 2012, Jupiter Resear ch predicted $34. 5 billion in US online ————————————————- advertising spending. ———————————————— ————————————————- ————————————————- Types of Internet marketing ————————————————- Internet marketing is broadly divided into the following types: ————————————————- display advertising: the use of web banners or banner ads place d on a third-party website or blog  to drive traffic to a company's own website and increase product awareness. ————————————————-Search engine marketing  (SEM): a form of marketing that seeks to promote  websites  by increasing their visibility in search engine result pages  (SERPs) through the use of either paid placement, contextual advertising, and paid inclusion, or through the use of free search engine optimization   techniques also known as organic result. ————————————————- Search engine optimizaton (SEO): the process of improving the visibility of a website or a web page in search engines via the â€Å"natural† or un-paid (â€Å"organic† or â€Å"algorithmic†) search results. —————— —————————— Social media marketing: the process of gaining traffic or attention through social media websites such as Facebook, Twitter and LinkedIn. ————————————————- Email marketing: directly marketing a commercial message to a group of people using electronic mail. ————————————————- Referral maketing: a method of promoting products or services to new customers through referrals, usually word od mouth . ————————————————-Affiliate marketing: a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketi ng efforts. ————————————————- Content marketing: the process of creating specialized content such as infographics, blog articles and ebooks to attract more customers. ————————————————- Inbound marketing: involves creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. ————————————————-Video marketing: This type of marketing specializes in creating videos that engage the viewer into a buying state by presenting information in video form and guiding them to a product or service. Online video is increasingly becoming more popular among internet users and companies are seeing it as a viable method of attracting customers. ADVERTISING Ad-ver-tis-ing Show Spelled Pronunciation [ad-ver-tahy-zing] – noun 1. the act or practice of calling public attention to one's product, service, need, etc. , esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc. to get more customers by advertising. 2. Paid announcements; advertisements. 3. The profession of planning, designing, and writing advertisements. Advertising is a paid form of communication, although some forms of advertising, such as public service announcements, use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Third, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company.Fourth and fifth, the message is conveyed through many different kinds of mark media reaching a large audience of po tential consumers. Finally, because advertising is a form of mass communication, it also non-personal. A definition of advertising, then, includes all six features Advertising is paid non-personal communication from an identified sponsor using mass media lo persuade or influence an audience. Functions of Advertising Advertising is an important promotional tool for any marketing campaign. So much so that whenever we think of marketing we think of advertising although it is just one of the marketing tools.Till now only companies with a profit motive went in for advertising. But today government bodies as well as non-governmental organizations ING0s) go fir high profile advertising campaigns. The purpose here is not to increase the sales figure but to increase the awareness of people regarding the relevant topics. Even though each ad or campaign tries to accomplish goals unique to its sponsor, advertising performs three basic functions: 1. Provide product or brand information Although many ads are devoid of information, providing the consumer with relevant information that will aid decision making is stilt the main function of advertising.The information given depends on the needs of the target audience. In the case of purchasing a new suit, needed information might simply include price and outlet location. For technical products, the information is likely to be very detailed. 2. Provide incentives to take decision In most instances, consumers are reluctant to change established behavior. Even if there are somewhat dissatisfied with the current product or service, a habit has been established and learning about a new product is deemed difficult. Advertising provides the consumer with reasons to switch brands by presenting reasons through copy or graphics.Convenience, high quality, lower price, warranties, Or a celebrity endorser are all possibilities. 3. Provide reminders and reinforcement It’s amazing how much advertising is directed at current customers. Consumers' forget why they bought a particular brand of microwave or automobile. Advertising must remind the customer constantly about the name of the brand, its benefits, its value, and so forth. These same messages help reinforce the customers decision. Most television advertising seems to provide this function Types of Advertising – Advertising is a form of selling.It tries to make consumers buy goods or services. Advertisers must be aware of the factors that influence people's buying habits and then use advertising strategies based on this knowledge. Advertising can be classified in number of ways. 1. Print Advertising: Newspapers, Magazines, Brochures, Fliers The print media have always been a popular advertising medium. Advertising products via newspapers or magazines is a common practice. In addition to this, the print media also offers options like promotional brochures and fliers for advertising purposes. 2. Outdoor Advertising:Billboards, Kiosks, Tradeshows and Eve nts (OOH) Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks, and also several events and tradeshows organized by the company. The billboard advertising is very popular however has to be really terse and catchy in order to grab the attention of the passersby. The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the company's products.Organizing several events or sponsoring those makes for an excellent advertising opportunity. The company can organize trade fairs, or even exhibitions for advertising their products. If not this, the company can organize several events that are closely associated with their field. 3. Broadcast advertising: Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced.The radio might have lost its chaem owing to the age media however the radio remains to be the choice of small-scale advertisers. 4. Covert Advertising: Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show 5. Surrogate Advertising: Advertising IndirectlySurrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for product. – like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products tint might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. Common examples include Fosters and Kingfisher beer brands, which are often seen to promote their brand with the help of surrogate advertising. 6. Public Service Advertising: Advertising for Social CausesPublic service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant inessagtx1 about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. 7. Celebrity Advertising †¢Ã¢â‚¬ ¢Ã¢â‚¬ ¢ †¢ Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank been celebrates and their popularity for advertising their products.Using celebrities for advertising involves signing up celebrities for advertising campaigns, which consist of all sorts of advertising including, television ads or even print advertisements. 8. Internet Advertising Internet promotion is one of the newer types of advertising and can be accomplished in a number of ways. Rash advertising refers to messages that jump onto your computer screen and often move around. They can be hard to close and are annoying, but effective at gaining your attention. Pop up and scrolling ads are other examples of these types of advertising.Pay per click advertising refers to marketers paying to have their web pages placed high on search engine results pages. These are also called sponsored links. OBJECTIVE OF THE STUDY To compare the trust level of traditional advertising and online advertising (consumers point of view) * To find out the scope of the Internet advertising * To find the reliability and effectiveness of the internet advertising * To compare internet advertisi ng with traditional advertising. INTERNET MARKETING THE ADVENT OF THE INTERNET The new millennium has brought us on the brink of the I. T. Revolution.This revolution has been aided by the advent of the Internet in a big way. Internet is fast changing the way people used to do things. Naturally, the same would have an impact on the advertisers. The Internet has been accepted as the most powerful media for advertising due to the absence of geographical barriers. The advent of the Internet and its subsequent acceptance has once again challenged the traditional forms of advertising. Advertisers are trying to use the ‘net' to advertise their products and hence ‘net' their customers. Thus, with the Internet gaining prominence, advertising equations are fast changing.Internet marketing, also referred to as web marketing, online marketing, or e-Marketing, is the marketing of products or services over the Internet. Internet marketing ties together creative and technical aspects o f the Internet, including design, development, advertising, and sale. The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium.Internet marketing is sometimes considered to have a broader scope because it not only refers to digital media such as the Internet. E-mail and wireless media, however, Internet marketing also includes Management of digital customer data and electronic customer relationship management (ECRM) systems. 7 P'S OF INTERNET MARKETING The four P's – Product, Price, Place and Promotion have long been associated with marketing, but things have changed on the Internet. So along with a change in the nature of the four P's there are three new P's which are relevant to the Internet marketer: Presentation, Processes an d Personalization. . Product Product on the Internet usually changes form online, and the user experiences it electronically. in the form of text, images and multimedia. Physical goods are usually presented in the form of a detailed online catalogue that the customer can browse through. Technology allows the user to virtually touch and feel the product on the Internet – rotate it, zoom in or zoom out and even visualize the product in different configurations and combination. Content and software are two avatars of digitized products that can be even distributed over the Internet.On the Internet, E-marketing will be based more on the product qualities rather than on the price. Every company will be able to bring down the cost of its products and hence competition will not be on price. It will rather be on the uniqueness of the product. To be able to attract the customers and retain them, the company will have to provide nouvelle and distinct products that forces the net users to purchase and come beck for more. 2. Price Price has been drastically changed over the Internet. It lets the buyer decides the price. Also it gives the buyers information about multiple sellers selling the same product.It leads to best possible deal for the buyers in terms of price. Pricing is dynamic over the Internet. 3. Place Place revolves around setting up of a marketing channel to reach the customer. Internet serves as a direct marketing channel that allows the producer to reach the customer directly. The elimination of the intermediate channel allows the producer to pass the reduced distribution cost to the customer in the form of discounts. 4. Promotion Promotion is extremely necessary to entice the customer to its website, as there are currently more than one billion web pages.Promoting a website includes both online and offline strategies. Online strategies include search engine optimization, banner ads, and multiple points of entry, viral marketing, and strategic partne rship and affiliate marketing. Presently, the cyberspace is already cluttered with thousands of sites probably selling similar products. For the customers to know of the Company's existence and to garner information on the kind of products or services that the company is offering, promotion has to be carried out. There can be traded links or banner advertisements for the same.Also the traditional mediums like print, outdoor advertising and television can be used to spread awareness. 5. Presentation The presentation of the online business needs to have an easy to use navigation. The look and the feel of the web site should be based on corporate logos and standards. About 80% of the people read only 20% of the web page. Therefore, the web page should not be cluttered with a lot of information. Also, simple but powerful navigational aids on all web pages like search engines make it easy for customar to find their way around. 6. ProcessesCustomer supports needs to be integrated into the online web site. A sales service that will be able to answer the questions of their customers fast and in a reliable manner is necessary. To further enhance after sales service, customers must be able to find out about their order status after the sale has been made. 7. I? Personalization Using the latest software it is possible to customize the entire web site for every single user, without any additional costs. The mass customization allows the company to create web pages products and services that suit the requirement of the user.A customized web page does not only include the preferred layout of the customer but also a reselection of goods the customer may be interested in. UNDERSTANDING THE INTERNET CUSTOMERS Now to be able to use the seven P’s effectively in order to achieve the predefined goals of any organization it is imperative to understand the customers. Customization will only be truly effective if we understand our customer and their true need. Before adapting marketing practices to the Internet, the marketer needs to understand the characteristics of the online customers.The Net users can be classified into five categories depending upon their intention of using the Internet. The five categories of users are: Directed Information Seekers: They require specific, timely and relevant information about the products and services being offered. Undirected Information Seekers: These users require something interesting and useful. Something that can give them an edge, advantage, insight or even a pleasant surprise. Bargain Hunters: They are of two kinds: One who looks for free items on the Internet another who is seeking better deals higher discounts etc.Entertainment Seekers: They see the Web as an entertainment medium of vast breath and potential and want to explorer the medium before the mass gets there. Directed Buyers: They want to buy something – now. They are sure what they require and just log on to the Web to purchase the item. C RITICAL SUCCESS FACTORS IN INTERNET MARKETING Having observed the evolving paradigms of business in the Internet era, there are five critical success factors that the Internet Marketer has to keep in mind. Attracting the Right Customer Attracting the Right Customer is the first crucial step.Rising digital penetration would mean that the number of customer visiting particular sites would inevitably go up. While the number of eyeballs or page views has so far been conveniently used as a satisfactory measure by most web sites, it would be foolish to cater to the whole spectrum of digital visitors. Contest has to be very target specific. The digital company has to select its target segment by finding out which section of customer are the most profitable in terms of revenue 21 transactions and who are the customers who generate the maximum number of referrals.Here again it is important to note that the majority of online customers are not seeking the lowest price. Rather they are seeking convenience above everything else. The power of customer referrals has never been so enormous, since word of the mouse spreads faster than word of the mouth. E-Bay attracts more than half of its customers through referrals. Not only do referred customers cost less to acquire than those brought in by advertising or other marketing tools, they also cost less to support since they use their friends who referred them for advice rather than using the companies' own technical desk.Delivering Content Value Delivering Content Value to engage the user's interest is the critical importance in retaining customer participation. This is because content serves as a powerful differentiator. Content would include Product enhancements (Software patches for glitches), personalized interactions (through customized navigation paths as seen on the web sites of GM and Toyota) and Problem Resolution (updates of delivery schedules and e-mail responses). Integral to the concept of delivering proper content value is innovation. For e. g. www. campareindia. com Ensuring E-LoyaltyEnsuring E-Loyalty is vital to the success of any online venture. This is because acquiring customers on the Internet is enormously expensive and unless those customers stick round and make lots of repeat purchases over the years, profits will remain elusive. Contrary to the general view that Web customers are notoriously fickle, they in fact follow the old rules of customer loyalty. Web customers stick to sites that they trust and with time consolidate their purchases with one primary supplier to the extent that Purchasing from the supplier's site becomes part of their daily routine.The issue of trust is integral to the issues of privacy and security. Companies like Amazon. com which command amazing levels of consumer trust, have used a variety of encryption tools and simple ethical decisions like not accepting money for publishers for independent book reviews to maintain the trust of its customers. E-Learning to facilitate personalized interactions E-Learning to facilitate personalized interactions with customers has been the biggest contribution of the Web to the marketing strategists. Customers in traditional bricks-and-mortar stores leave no record of their behavior unless they buy something.In the digital marketplace, however technology has made the entire shopping experience a transparent process. For example, if the customer exits the web-site when the price screen appears, he is a price sensitive consumer. Such minute tracking of customer behavior has major implications for the world of advertising. The Internet may soon be used as a test bed for testing prototypes of marketing and advertising campaigns. By monitoring pages selected, click through, responses generated, and other indicators, the company would be able to discover which parts of a prospective campaign would work, thus reducing the risk of a potential flop.This would make it possible for the company to modify its pro duct offerings much earlier than usual in the product life cycle, Providing Digital value to the evolving consumer through his life cycle Providing Digital value to the evolving consumer through his life cycle has become possible because of customized interactions and emerging business models. These models have often disturbed the traditional status quo and created new rules of business. The sectors where new business models will emerge or have emerged are the music industry, the financial services industry, the travel industry, the relating segment and the publishing segment.Digital value is delivered to the consumer by promising him convenience, allowing the customer to feel his ownership of the Web experience, and giving the customer a sense of belonging that traverses the physical boundaries. BENEFITS OF INTERNET MARKETING The reason why Internet marketing has become so popular is because they provide three major &malts to potential buyers: 1. Convenience: Customers can order pr oducts 24 hours a day wherever they are. They don't have to sit in traffic, and a parking space, and walk through countless shops to find and examine goods. . Information: Customers can find reams of comparative information about companies, products, competitors, and prices without leaving their office or home. 3. Fewer hassles: Customers don't have to face salespeople or open themselves up to persuasion and emotional factors; they also don't have to wait in line. Internet marketing also provides a number of benefits to marketers 1. Quick adjustments to market conditions: Companies can quickly add products to their offering and change prices and descriptions. 2. Lower costs:On-line marketers avoid the expense of maintaining a store and the costs of rent, insurance, and utilities. They can produce digital catalogs for much less than the cost of printing and mailing paper catalogs. 1. Relationship building: On-line marketers can dialogue with consumers and learn from them. 2. Audience sizing Marketers can learn how many people visited their on-line site and how many stopped at particular places on the sites. This information can help improve offers and ads. Clearly, marketers are adding on-line channels to find, reach, communicate, and sell.Internet marketing has at least five great advantages. First, both small and large firms can afford it. Second, there is no real limit on advertising space, in contrast to print and broadcast media. Third, information access and retrieval are fast, compared to overnight main and even fax. Fourth, the site can be visited by anyone from any place in the world. Fifth, shopping can be done privately and swiftly ————————————————- Competitive advantage over traditional advertising ————————————————-One major bene fit of online advertising is the immediate publishing of information and ————————————————- content that is not limited by geography or time. To that end, the emerging area of ————————————————- interactive advertising   presents fresh challenges for advertisers who have hitherto ————————————————- adopted an interruptive strategy. ————————————————- Another benefit is the efficiency of the advertiser's investment.Online advertising allows —————————————â⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€- for the customization of advertisements, including content and posted websites. For ————————————————- example,  AdWords,  yahoo! Search marketing and Google  Adsense enable ads to be shown ————————————————- on relevant web pages or alongside search results. MARKET RESEARCH Title A study on the effectiveness of Internet Advertising and its scope. PURPOSE AND SCOPE OF STUDY Advertisers are expected to spend Rs. 4,500 million in internet advertising in the year 2011 third only to TV and Print ads, which is :mound 5257% mote than that in the year 2004, compound percentage increase of 124% over the last 5 years. This is the new age of advertising. It is true that people have started realizing that internet can serve as a one stop point for all their needs. Be it communication, entertainment, shopping, information search, Internet serves as a panacea for all their requirements. This has led 70% of the ever users to glue themselves to the Internet and access it on a regular basis.This is an opportunity for advertisers to exploit this revolution. But, is it the end of traditional advertising? Is internet advertising effective and efficient compared to the traditional form Does it fulfill the basic objectives of advertising (create awareness, to generate sales, build positive image, etc†¦ ) The problem is that, volumes of consumers are online everyday for their personal work, but do they notice the ads, banners etc. displayed on that webpage, most important what is their recall/remembrance value. What about the reach of online advertising, is it effective across over all target groups?We have trusted traditional advertising all these years and it's a proven medium that fulfills all the objectives of advertising, can one have the same trust for online advertising†¦ RESEARCH METHODOLOGY Research design This is a descriptive research as it will clarify the doubts about online marketing. It would give us a clear picture on the effectiveness and reliability of online advertising compared to the traditional form of advertising. Data collection Secondary data: Online reports related to marketing Primary data: Questionnaire RESULTS AND AND ANALYSIS The researchInternet marketing has become an integral part of today's life as Internet access is on all time high and this trend is expected to keep the same pace and will definitely expand the horizon of its reach. Objective of this research is to analyze the trend of internet usage in contrast of online marketing. Time spent On an average, a person spends more than 4 hours on the Internet during his free time. Hence, on an average the exposure of interne; to an individual is around 150% more than that of other mediums i. e. the reach of medium Intern et is much better than that of others.But one cannot infer anything about the effectiveness of the medium through exposure (reach) alone. One needs to calculate the impressions (actual number of times an individual sees the ad) of the medium also. Reach Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period of time. Impressions This is a term used by media to describe and quantify the number of individuals who have an â€Å"opportunity† to see an AD in a given amount of time Scope Scope defines the level of Internet usage within a specified time period.This data gives us a strong platform to analyze and summarize the objective, pattern and usage of Internet. Research has been done through questionnaire. The questionnaire and its results is as follows: Questionnaire Name: Occupation: Course(if student): Age: Gender: Given below are some question based on E- marketing. Kindly fill the questionnaire. 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never 2. Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never 3.Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) Never 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective (6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never (7)How much should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% c) 51% to 75% (d) 76% to 100% (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines (b) search engine marketing (c) business card (d) marketing on social networking sites (e) personal marketing (f) ads in television (g) e-mail ma rketing (h) banners/posters (i) sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories 10) which type of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Result 1. Do you surf internet? (a) Very often (b) Often (c) Occasionally (d) Never Out of 100% sample population, 62% of the people use internet very often, 22% use internet often, 14% use internet occasionally and 2% never use internet. Thus it is clear that 98% of the total urban population uses internet and 2% of the total population never uses internet. However growth of use of internet shows that 100% population will use internet in the coming years. . Do you ever give a look to the advertisements while surfing? (a) Very often (b) Often (c) Occasionally (d) Never Here out of 100% sample population, 12% people watches online advertisements very often, 22% often watches online advertisements, 36 % occasionally watches online advertisements and 30% of the population never watches online advertisements. This results shows that 70% of the sample population access advertisements links. 3. Does popping up of advertisements while surfing bother’s you? (a) Very often (b) Often (c) Occasionally (d) NeverOut of 100% of sample population, 27% people are bothered very often by advertisements while working on internet, 13% people are less often bothered by advertisements, 48% people are occasionally bothered by advertisements and 12% are never bothered. Botherness of people also depends upon nature of work and advertisements. If the work is important then botherness increases and vice versa. 4. Do you buy products online after seeing its advertisements? (a) Very often (b) Often (c) Occasionally (d) Never As we have seen 70% of the total sample population actually watches online advertisements.Now there are 52% people who never buys those products and 48% people who buys those pr oducts. Now out of those 48% only 12% of the populations buys products very often, 14% buys product less often and 22% people occasionally buys products after watching its advertisement. (5)Do you think e-marketing is: (a) effective (b) very effective (c) less effective (d) not effective It states that out of 100% sample population , 15% find e-marketing very effective, 40% find e-marketing effective, 30% find e-marketing less effective and 15% find e-marketing not at all effective. 6)Do you feel e-marketing affect your buying decision? (a) Very often (b) Often (c) Sometimes (d) Never Out of 100% sample population, 52% of the population thinks their buying decision very often depends upon advertisement. 22% of the population thinks their buying decision often depends upon advertisements. 14% of the population thinks their buying decisions occasionally changes due to advertisements and 12% of the population’s buying decision doesn’t depend upon advertisements. (7)How mu ch should a company depend on online marketing? (a) 0% to 25% (b) 26% to 50% (c) 51% to 75% (d) 76% to 100%Here, out of 100% sample population 48% of people thinks that a company should depend less than 25% on online marketing, 34% thinks a company should depend less than 50% and more than 25% on online marketing, 15% thinks that a company shouhd depend more than 15% and less than 75% on online marketing, and only 3% thinks that a company should depend more than 75%. (8) Rank the following types of marketing according to their effectiveness: (a) ads in newspaper/magazines. (b) search engine marketing. (c) business card. (d) marketing on social networking sites. (e) personal marketing. (f) ads in television. g) e-mail marketing. (h) banners/posters. (i) sending newsletter According to the research, types of marketing which are given rank according to their effectiveness are as follows: 1) Personal marketing 2) Ads in television 3) Ads in newspaper/magazines 4) Banners/posters 5) Busi ness card 6) Marketing on social networking sites 7) Email marketing 8) Search engine maketing 9) Sending newsletter (9) which type of product do u generally buy online? (a) electronics (b)clothing (c) books/magazines (d) other accessories Out of 100% sample population, 40% people buy electronics, 25% people buy lothing, 15% buy books/magazines and 20% people buy other items. (10) which type of services do u take online? (a) matrimony (b) movie tickets (c) travel tickets (d) hotel services Out of 100% sample population 5% of population takes matrimonial services, 45% takes movie tickets, 35% takes travel tickets and 15% takes hotel services. Conclusion On the basis of this research findings and analysis,we can conclude that the use of internet has increased and large urban population is using internet, therefore internet marketing shows upbeat trend for its future growth and large acceptance worldwide.Internet marketing is still at pioneer stage, large population prefer traditional purchasing due to the intangible feature of internet marketing and post purchase experience. The recommendations are needed to be implemented in order to acclaim major purchase and gain trust of the online population. Limitations Internet marketing is no doubt the future of advertising, and it will take over the world of marketing within a few short years. However, this does not mean that there are no limitations to what an internet marketing firm can accomplish.It is important for marketers and users to understand these problems, and to comprehend that they may damage the marketing campaign. One of the main problems which comes with running a marketing campaign over the Internet is that it limits the audience to just those individuals and users who have access to the World Wide Web. Although most people in the target audience would be able to use the Internet, the fact remains that some people are still not comfortable with its usage and this is where an internet marketing firm may face problems.In addition to this, one other major problem which stands in the way of a successful internet marketing campaign is that users are often reluctant to purchase or spend money on products online. They cannot test out the project or use it and make sure it works, and this puts the entire campaign under stress. It means losing customers and users to a problem which cannot be helped. References DigiMarketing – The essential guide to new media and digital marketing -kent wartime, Ian fenwick Principals of advertising and IMC * Tom dunkan http://en. wikipedia. org/ http://ieeexplore. ieee. org/

Explain the key differences between intended and emergent approaches Essay

Explain the key differences between intended and emergent approaches to developing strategy. Why might one be preferred to the other by strategic managers - Essay Example Factors that might convince an organization to adopt the emergent approach include a need to change according to the changing environment and context, advancement of technology paving way for new channels of communication and operation, unexpected and abrupt increase or drop in the value of currency, and stakeholder influence. Factors that might influence the emergent approach and optimize an organization’s tendency to stick to the intended approach include the commitment to the original vision and mission of the organization, and the constraints of resources. A very good example of emergent approach is provided by Mark Zuckerberg, the Harvard University student and the founder of Facebook. Zuckerberg’s intended approach in 2003 after being dumped by his girlfriend was to create the website â€Å"FaceMash† as a platform where the beauty of young women would be voted on. The website first evolved into Thefacebook online social network meant exclusively for the Harvard students. But the surprising and growing popularity of the website caused Zuckerberg to morph it into Facebook open to everybody in the world. â€Å"Ironically, Facebook’s emphasis on connecting with existing and new friends is about as different as it could be from Zuckerberg’s original mean-spirited concept† (Ketchen and Short, 2013). It can be stated without doubt that the emergent and realized strategies used by Zuckerberg proved much nobler for him compared to the intended strategy with which he had originally started his entrepreneursh ip. A good example of intended approach to developing strategy is the intended strategy of General Electric (GE) in the later half of the 20th century, in the form of a direction from Jack Welch, the then CEO of the company, that all units of business were supposed to be number one or number two in their market or industry; or had a good

Speaker responce Essay Example | Topics and Well Written Essays - 500 words - 1

Speaker responce - Essay Example Some choice of words does not make particular insight particularly for the goods. Example the insight can be about milk and related foods on particular chosen goods. This can real be challenging in that the milk is of particularly used by all the consumers of that good hence this choice may lead to lose of customers. The mention of milk may actually change a particular behavior of the consumer simply because of the natural dislike of the milk by the individual due to social background and believes (Johanna 26). Time is also an important factor on a particular presentation. Time here refers to the period that the product is presented to the potential customers. This actually depends on the demand not necessarily considering the supply chain of the product. Presenting a highly demanded good in the market does not necessarily mean the quality of the product is not up to date but simply means that the product is not required due to the fall in demand due to factors such as climatic change, change of population and probably the time factor that is the actual determinant (Johanna 21). In a presentation, the audience needs to be understood properly. The audience will choose to listen to the presentation depending on the relevance of the topic being presented to them via the speaker. Lack of proper choice of the topic will make the audience get bored and hence the aim and the objective of the theme may not be met. This can be termed as waste of time and resources on that particular presentation (Johanna 20). Insight is actually a broad term that refers to a penetrating observation of consumer behaviour that can be used to determine the growth and development on the insightful meaning of product or service being rendered to the person. The minutes spend talking on the negative insight means loss of energy that could be used to do a more benefiting task that the particular one that has been already done (Johanna 61). A presentation does not require

Process Costing Essay Example | Topics and Well Written Essays - 1750 words

Process Costing - Essay Example In the contemporary period, process costing is one successfully adopted accounting methodology in organizations. Organizations use process costing for effective cost calculation, especially at times when other costing models (job costing or activity based costing) are futile and not producing desired outcomes. Process costing is applied when activities like cost accumulation, cost assignment and cost assessment are to be performed and conducted. When both cost of fixed and variable natures are to be calculated then process costing comes into organizational application. Importance of Process Costing When an organization involves the multi-level production process and manufactures products in departmental sequence, then cost management is really a critical task. Process costing is a methodology than enables such organizations to calculate costs in the critical times. It is one methodology that can effectively be applied in manufacturing firms and organizations. Organizations where information flow is departmental can successfully adapt the strategic approach of process costing. This elaborates the comprehensive application of process costing in processing organizations. Literature Review Journal Article 1: Process-Based Costing: The Best of Activity-Based Costing Aim: Process costing is considered as a cost allocation process. It is known to be as a methodology that assigns cost to different process patterns with respect to assigning cost to process a sequence. The aim of this study is to determine that how process costing is effective in cost allocation procedure. How process costing applies in the activity of assigning costs to sub-sections of the process is answered in this study. Methodology: The study has adapted the case study format to conduct research and assessment. The case of semi conductor manufacturer is observed and analyzed in this study. The company was earlier a R&D unit which later on became a semi conductor manufacturer. This company was selected to understand process costing in a practical manner. The researcher first performed theoretical research to find out the importance of process costing manufacturing firms. Later the researcher analyzed the case of a manufacturer that produces semi conductors in batch forms. Functio nal activities of the selected company were analyzed to understand the practical implication of process costing(Sievanen & Tornberg, 2002). Conclusion: The study recognizes that a two-dimensional approach can be adopted on the basis of process costing methodology. These two dimensions are strategic and operational information collection. The study identifies that using the process costing with two dimensions, organization’s overall process cost can be calculated. Adopting the two dimension approach of process costing, cost of departmental procedures, functional activities and cost of objects and materials can be calculated. When departmental costs are known, cost allocation is an easy task to perform(Sievanen & Tornberg, 2002). Journal Article 2: Accounting for Process Cost Systems Aim: It has been noted that theories presented on process costing are certainly on a gap with the practical evidence that is present in this subject. There is certainly a gap present between proces s costing theory and practice as projected by most of the UK and Australian companies. The aim of this study is to understand this gap, which is done by means of understanding the New Zealand environment perspective(Parkinson, 2012). Research Methodology: The researcher adopted a pragmatic research design to conduct this study as both primary and secondary sources were used to perform

Breeding Thoroughbred Racing Horses Essay Example | Topics and Well Written Essays - 1250 words

Breeding Thoroughbred Racing Horses - Essay Example They are also frequently cross-bred with other breeds to generate new breeds or to develop new ones, and have been important in the conception of many significant breeds, for example the Quarter Horse, the Standardbred, the Anglo-Arabian, and a variety of Warmblood breeds. Thoroughbred racehorses act with highest force, which has given rise to high percentage of mishaps and other health troubles. Racing has been established to have a higher casualty rate than all other human and animal games. As well, Thoroughbreds are inclined to other health problems that include bleeding from the lungs, low fertility, unusually small hearts and a small hoof to body mass ratio. There are a number of theories for the causes behind the occurrence of accidents and health complications in the Thoroughbred breed, and study continues into how to decrease the fatality rate and nurse those animals that are wounded. The archetypal Thoroughbred spans between 15.2-17.0 hands high. They are mainly reddish-brown, brown, chestnut, black, or gray (Patten, 191-195). A fewer familiar colors consists of roan and palomino. Although white is uncommon, however is a standard color distinct from gray. The face and lower legs may be stained with white (Bongianni, 1987); even though white will commonly not displayed on the body. Skin patterns that have more than one color on the body, such as Pinto or Appaloosa, are not present in the Thoroughbred (Glyn, 50). Excellent Thoroughbreds have a well-chiseled head on a long neck, high withers, a deep chest, a short back, good depth of rear legs, a slim body, and long legs (Bongianni, 1987; Montgomery, 338-354). Thoroughbreds are grouped among the fiery breeds, which are animals raised for quickness and rapidity and are normally regarded as brave and gallant (Henry 60, 66). Selective Breeding Theory It is advocated that the speed is improved in an already quick animal by raising muscle mass, a variety of selective breeding that has fashioned animals intended to win horse races (Kluger, 2006). Hence, the contemporary Thoroughbred moves quicker than its skeletal composition can bear (Finley, 1993). Consequently, all aggressive contemporary Thoroughbreds are strongly dominant however osteologically weak animals, notably more so than any fossil or living, found in the natural habitat. A top-down observation of skeletal muscle is contractile tissue of the body and is issued from the mesodermal layer of nascent germ cells. Selective breeding in domestic animals is the method of developing a sophisticated breed in the fullness of time. Horse-racing is an equestrian sport pursuit which has been accomplished over the centuries; the chariot races of Roman times were an early example. Crossbreeding Thoroughbreds are often crossed with other horses to produce new breeds or develop existing ones. They have been prominent on many new breeds, for example the American Quarter Horse, the Standardbred, and perhaps the Morgan, a breed that continued to impact many of the gaited breeds in North America. Other familiar crosses with the Thoroughbred consist of crossbreeding with

Based on recent event, discuss whether the stock markets are efficient Essay

Based on recent event, discuss whether the stock markets are efficient according to the Effficient Market Hypothesis - Essay Example This is based on the ideal of ‘a balancing act’, where markets are regarded as knowing the best means forward. However, skeptics of the above, view markets as being necessarily inefficient due to the various forms of risks involved. The reasoning behind the aforementioned theory is that a free and competitive market arena does place various pricing indices to their true basic values. Lo (2007), provides that the Efficient Markets Hypothesis (EMH) does showcase the fact that market pricing indices do fully reflect all available data. This however does not eliminate critique, especially from behavioral economists and psychologists, who view it as being founded on assumptions which are counter-factual, especially with regard to human behavior/ rationality. A distinction is made between technical and fundamental analysis of stock pricing indices. The former, entails the utility of volume charts and geometric patterns in pricing, towards forecasting a given security’s future price fluctuation. The latter on its part, is concerned with the utility of both economic and accounting data, towards determining a given share’s fair valuation. Pegged on this assumption is the fact that as the existing market enhances overall efficiency, so does the price sequencing become completely unpredictable and random (Lo, 2007:17). As Shiller (2013) provides, though humanity continues being influenced by past global occurrences in the market arenas, this does not in any way remove the presence of existing market anomalies. The fact that the South American state of Colombia continues experiencing a real-estate bubble, which is ongoing, is representative of the volatility of the current market sector. With its real-estate pricing index rising by 69%, in terms of inflation-adjusted calculations, it provides a crucial insiders’ view of how market inefficiency continuously evolves. Rationality in individuals’ participation in various economic bubble s is educated by amongst others, the price increases as a result of the prevailing psychological contagion. It is this fundamental human aspect, which promotes a given mindset of justifiable price increases, thereby spurring fervent market activities. Due to the inherent nature of

American Apparel Research Paper Example | Topics and Well Written Essays - 2250 words

American Apparel - Research Paper Example American Apparel Major companies, including American Apparel, have come to rely on the sex concept in selling their products to the American public, especially the youth. By incorporating provocative sexual images, their ads, are able to attract young women and men. The company’s chief executive contends that American Apparel’s goal has always been to create a heritage brand for the American public, especially the American pursuit for happiness, property, and liberty. They have been lauded for their ad’s realism since most of their ad subjects are portrayed with their asymmetrical features, imperfections, and blemishes that are attached and highlighted with personal and brief descriptions about them (Welters & Lillethun 65). American Apparel, in addition, rather than outsource their model recruitment, recruits its own ad models from the organization’s stores, on the street, or from photos sent directly to the company’s headquarters via the website. At some point in the past, American Apparel sought to pursue a strategy that dwelt on how the company treated its workers in order to sell the company brand and merchandise, promoting its products as being free of sweatshop activities. The company has also engaged in politically-charged advertisements, such as their anti-immigration laws campaign that referred to current laws as an American variation of apartheid alongside their company logo in 2008 (Welters & Lillethun 66).

Role of Student Essay Example for Free

Role of Student Essay India has a vast population of students who are studying in thousands of schools and colleges. These students can plays a very significant role in the re-building and reconstruction of our nation. This can only happen if their energies are properly channelised. The students had also played in a very important role during Indias struggle for independence. But after Indias independence it seems that students have no aim and noble cause before them for which they can utilise their energy. From time to time we hear about students indiscipline in difference universities and colleges. This again proves that the students power is being misused for destructive activities instead of any constructive work. In reality, the students lack proper guidance and good leadership. For some years indiscipline among the students in India had become a serious problem. They were going on strikes and organising demonstrations, agitations etc. They were disrespecting their teachers and college authorities. They were also fighting with the police. Thus the whole academic atmosphere in the universities was vitiated. In certain universities for years together no examinations could be held due to these problems. For all this indiscipline and disturbances in the colleges, we cannot hold the students exclusively responsible. To some extent the teachers, college authorities as well as the political leaders of our country are also responsible. Some political parties also incite the students against the authorities. These political parties play with live and careers of the innocent students. There should be a ban on the political parties taking any participation in the affairs of the students. The students possess immense youth power. In the absence of positive and constructive leadership they are led astray. The government should provide them with healthy and constructive leadership. In this manner they can be associated in bringing about social, economic, political moral reforms in India. They can play an important role in the progress of our nation. The students of today are the citizens of tomorrow. Let them feel their responsibility towards the society and the nation, so that they can become good citizens later on. There are many ways in which the students can best serve their country. First of all, the students should imbibe the spirit of discipline, because without discipline no nation can rise in the world today. It is due to discipline alone that countries like Japan, Germany, Russia and China are today powerful nations. The students can also be associated with the removal of many social evils in the society. The students can help in rooting out out the evil of dowry from the society by taking solemn pledge, they will not accept any dowry at the time of their marriage. they can help in the removal other evils like gambling, drinking, making illicit liquor etc. The other important role which the students can play is that they should work for the national unity and emotional integration in the country. They should work against the communal, provincial, linguistic and separatist tendencies in the country. They should develop and promote the spirit of Indian first and Indian last, rather than thinking in terms of a Sikh, Muslim, christian or a Hindi.

The Marketing Plan Of Yamaha

The Marketing Plan Of Yamaha Introduction India Yamaha Motor Private Limited. Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint-venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company India Yamaha Motor Private Limited (IYM). IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles for both domestic and export markets. With a strong workforce of more than 2,000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers. Presently, its product portfolio includes VMAX (1,679cc), MT01 (1,670cc), YZF-R1 (998cc),YZF-R15 (150cc), Fazer (153cc), FZ-S (153cc), FZ16 (153cc), SZ SZ-X (153cc), SS125 (123cc), YBR 125 (123cc), YBR 110 (106cc) and Crux (106cc). . Vision They will establish YAMAHA as the exclusive trusted brand of customers by creating Kando (touching their hearts) the first time and every time with world class products services delivered by people having passion for customers. .Mission/Objectives They are committed to: Be the Exclusive Trusted Brand renowned for marketing and manufacturing of YAMAHA products, focusing on serving their customer where they can build long term relationships by raising their lifestyle through performance excellence, proactive design innovative technology. Their innovative solutions will always exceed the changing needs of their customers and provide value added vehicles. Build the Winning Team with capabilities for success, thriving in a climate for action and delivering results. Their employees are the most valuable assets and they intend to develop them to achieve international level of professionalism with progressive career development. As a good corporate citizen, they will conduct their business ethically and socially in a responsible manner with concerns for the environment. Grow through continuously innovating their business processes for creating value and knowledge across their customers thereby earning the loyalty of their partners increasing their stakeholder value. .Customer no.1 They put customers first in everything they do. They take decisions keeping the customer in mind. Challenging Spirit They strive for excellence in everything they do and in the quality of goods services they provide. They work hard to achieve what they commit achieve results faster than their competitors and they never give up. Team-work They work cohesively with their colleagues as a multi-cultural team built on trust, respect, understanding mutual co-operation. Everyones contribution is equally important for their success. Frank Fair Organization They are honest, sincere, open minded, fair transparent in their dealings. They actively listen to others and participate in healthy frank discussions to achieve the organizations goals/objectives. India Yamaha Motor Limited, known for its strong focus on the urban market in the country, has decided to go for a strategic shift in its business move. The two-wheeler player which is only a fringe player in the countrys rural market, which accounts for only 15% of its overall sales, intends to tap this market in a big way. YBR 110, the latest bike from the Yamaha stable to have been launched in India, will target the rural markets. As of that time, Yamaha Crux is the companys best seller in the rural market due to its good quality, long life engine and high mileage. Rural markets are the growth drivers for any company and they are no different. Yamaha has already penetrated into the entry level segment and has been successful in all its ventures. To tap this potential segment, they are focusing on increasing their network strength in tier-2 and tier-3 cities and increasing their sub-dealers in rural areas,, national business head, India Yamaha Motor Limited told Business Standard.Yamaha Crux is doing very well in the domestic and overseas market. Adding to this is their new launch YBR 110 which will definitely target the rural markets, add to their sales numbers and increase their presence in the rural areas. They expect to grow more and improve their performance in rural India, Yamaha is wary of competition from the well entrenched players but hopes to counter the competition through its unique product offering. They dont see any direct competition between Yamahas offerings and other companies. The Indian biking market is undergoing a complete transformation in terms of both product offering and customer preferences. Today, the Indian biker is driven by technology and style and Yamaha products perfectly fit the bill. Though Yamaha has a 12% market share in the deluxe bike segment, it is still a marginal player in the countrys two-wheeler market with a meagre share of 3.5%. Yamaha Motor Corp will invest about $200 million in its Indian unit over three years as it completes a third plant, which will ramp up capacity to 1 million units. For the coming three years, they think they will invest 7-8 billion rupees ($178-203 million), Takashi Kajikawa, president and CEO of Yamaha Motor, told a news conference at the India Auto Expo. Theyre looking at getting double-digit growth. They should touch 10% (market share) by 2010. By end-2010, Yamaha will complete its third plant in India, on the outskirts of New Delhi, and raise capacity to 1 million bikes annually. The company is targeting a share of 10% by the end of 2012. Yamaha has seen a fall in its sales in India, with April-December 2007 figures half of those for the corresponding period of 2006, part of a general decline in bike sales in India brought about by rising financing costs. They were focussing on rural market but by rising financing costs the sales and demand has seen a great fall. Their products enter in the declining stage. Product Declining Stage A reduction in product demand and sales occurs either slowly or rapidly, depending on the type of product provided to consumers, thus causing the product to enter the decline stage. A Sale decline may be due to technological advances, shifts in consumer tastes, or increased competition. Management can choose to continue to market the product (also known as maintaining the product), harvesting the product by reducing overhead costs such as RD in the hopes of continued sales of the product. As this the demand and sales of Yamaha bikes were reducing in India because people wants premium and deluxe products and Yamaha emphasis on value for money. So the sales of Yamaha bikes were drastically declining in Indian market . Sales always decline in this stage. Understanding the decline stage will help us to keep our product producing sales longer. In the decline stage of the marketing product development cycle, product owners lower or discontinue marketing efforts and expenses. The trick is for lower marketing efforts of them while competitors discontinue theirs. Similarly, if we continue to sell our product while our competitors pull their products from the market, we can squeeze out the last few sales for our product. Marketing Product Life Cycle Why Sales Decline Sales decline during this stage of the marketing product life cycle because: the market has become saturated, the technology has become obsolete, or the trend creating the demand has ended. The result is that unless our product is perishable or consumable, few customers still want or need our product. Market segmentation can enable us to find those few customers and to out-market our competitors to get those customers purchases. Marketing Product Life Cycle Using Marketing Research Can Slow Decline To continue making enough sales to earn a profit, we need to use market research to determine: how much you need to lower prices, which distribution outlets we should use at this stage, and how our other products can benefit from brand marketing from our declining product. Just as we want our child to have a long life and live well into senior years, we want our product to extend its life through the decline stage of the marketing product life cycle. Market segmentation can provide extended life to our product by revealing the last remnants of customers needing the product and by discovering new uses for our product. So we can increase our profits through this final stage of the marketing product life cycle. Product Development Meaning- The overall process of strategy, organization, concept generation, product and marketing plan creation and evaluation, and commercialization of a new product Innovative new products are the fuel for the most powerful growth engine we can connect to. If we decide to develop new products as part of our growth plan, were in good company. New product development can be described as a five-stage process, beginning with generating ideas and progressing to marketing completed products. In between are processes where we evaluate and screen product ideas, take steps to protect your ideas, and finalize design in an RD stage. Following are details on each stage: Generating ideas -Generating ideas consists of two parts: creating an idea and developing it for commercial sale. There are many good techniques for idea creation, including brainstorming, random association and even daydreaming. We may want to generate a long list of ideas and then whittle them down to a very few that appear to have commercial appeal. Evaluating and screening product ideas- Everybody likes their own ideas, but that doesnt mean others will. When we are evaluating ideas for their potential, its important to get objective opinions. For help with technical issues, many companies take their ideas to testing laboratories, engineering consultants, product development firms, and university and college technical testing services. When it comes to evaluating an ideas commercial potential, many entrepreneurs use the Preliminary Innovation Evaluation System (PIES) technique. This is a formal methodology for assessing the commercial potential of inventions and innovations. Protecting your ideas- If we think weve come up with a valuable idea for a new product, we should take steps to protect it. Most people who want to protect ideas think first of patents. There are good reasons for this. For one thing, we will find it difficult to license our idea to other companies, should we wish to do so, without patent protection. However, getting a patent is a lengthy, complicated process, and one we shouldnt embark on without professional help; this makes the process expensive. If we wish to pursue a patent for our ideas, contact a registered patent attorney or patent agent. Many firms choose to protect ideas using trade secrecy. This is simply a matter of keeping knowledge of their ideas, designs, processes, techniques or any other unique component of their creation limited to thereself or a small group of people. Most trade secrets are in the areas of chemical formulas, factory equipment, and machines and manufacturing processes. The formula for Coca-Cola is one of the best-recognized and most successful trade secrets. Finalizing design research and development- Research and development is necessary for refining most designs for new products and services. As the owner of a growing company, we are in a good position when it comes to this stage. Most independent inventors dont have the resources to pay for this costly and often protracted stage of product introduction. Most lenders and investors are trapped by a Catch-22 mentality that makes them reluctant to invest in ideas until after theyre proven viable in the marketplace. If we believe in our idea, we can be the first to market. RD consists of producing prototypes, testing them for usability and other features, and refining the design until we wind up with something we think we can make and sell for a profit. This may involve test-marketing, beta testing, analysis of marketing plans and sales projections, cost studies, and more. As the last step before you commit to rolling your product out, RD is perhaps the most important step of all. Promoting and marketing your product- Now that we have a ready-for-sale product, its time to promote, market and distribute it. Many of the rules that apply to existing products also apply to promoting, marketing and distributing new products. However, new products have some additional wrinkles. For instance, our promotion will probably consist of a larger amount of customer education, since we will be offering them something they have never seen before. Our marketing may have to be broader than the niche efforts weve used in the past because, odds are, well be a little unsure about the actual market out there. Finally, we may need to test some completely new distribution channels until we find the right place to sell our product. Strategic Marketing Tools Our tools are organized under our 5-Step Planning process. See down to find the step and tool that interests us most. The Market To Win Five Step Planning Process. Key Tasks 1.Pre-planning 3b. Define the Key Challenges 3a. Segment the Market 3d. Define the Value Proposition 3c. Target the Best Segments 3.Formulate Marketing Strategy 2b. Internal Business Audit 2a. External Market Audit 1b. Launch the Work 1a. Plan the Work 2.Undertake Marketing Audit 4. Complete the Marketing Plan 5. Implement Review 1. Pre-planning- The pre planning by Yamaha is that they pre-prepare themselves for the this declining stage of their bikes. They already made new bikes from their own product innovations for that drastic situation of declining and just need the right time to launch them. 2. Marketing audit/research-They did market research in advance that their products are declining because of rising financing cost. As they were focussing rural market and rising financing cost has affects the sales of their products. They also research that the taste of consumers are also changed, where their product was declining because of rising financing cost on the other side consumer are ready to buy premium and deluxe bikes. Business for premium and deluxe bikes was increased. 3. Market strategy- The market strategy Yamaha used that time they introduce their right products as per market demand. They focus on premium bikes segment that time. The key challenge was rising financing cost. They understand that the price will be not an issue for the premium and deluxe segment customers so the rising financing cost will not effect the sales and demand of their products and they were right. 4. Market plan- Yamaha uses right market plan with right market audit and with their right products for that time and got success for firm. 5. Implemented review- They implemented the right market plan in that declining stage of their products and in review they got success for their brand, products and maintain their image in motor biking industry. It is a sad fact that many marketing plans do not get implemented well.   There are many possible reasons for this but certainly poor project and change management is a key one.   If we do the pre-planning work well, there is more chance the Marketing Plan will be accepted and implemented as Yamaha done. Re-launch or reposition One strategy is the re-launch and re-position mature brands. Yamaha doesnt use this strategy because the taste of consumers is also changed. Product Innovation Product innovation is another strategy. They uses this strategy they innovate with their own products like Yamaha R1 and introduce their new products. The firm launched four new models in 2008. Two of them was of 125 cc and launched in February 2008. The other two, both of 150 cc, came in July and in November. Three new Yamaha Bikes for India in 2008 Globally, Yamaha Motorcycles has a performance oriented brand image and is known for their technological excellence. But thats not the case for Yamaha India with their damp and not so exciting current line-up of bikes. Realizing the power and growth potential of the Indian 2-wheeler market, Yamaha is bent on re-establishing themselves in India, only this time aiming for the brand image rather than going after mass market sales. As part of their strategy YMI recently launched the world class YZF R1 and MT01, furthermore Yamaha launched 3 new bikes in India in 2008. Yamaha YZF-R15 2008 Yamaha yzf r15 India Sports oriented, Yamaha YZF R15 is a track ready, made for India bike inheriting from the Yamaha R1. The new single cylinder, 4-stroke, 150cc engine has 4-valves, is liquid cooled and have Fuel Injection. The bike also has front and rear disc brakes. R15 launched in India in 2008. The power output was around 18 bhp. Yamaha FZ (150) Yamaha fz 150 India 2008 IMO The best looking among the 3, the Yamaha FZ is a mean-looking naked street bike, again made for India inheriting from the European FZ1. FZ share R15à ¢Ã¢â€š ¬Ã‚ ²s 150cc single cylinder engine but have air-cooled.Yamaha FZ 150 was also launched in India 2008. Yamaha Gladiator Type SS / RS Yamaha Gladiator 2008 SS RS India Yamaha Gladiator was available in two new variants Type SS (Stylish Sporty) Type RS (Racing Sports) and these bikes have the 125 cc engine block. Yamaha says SS RS have 26 improved features to make them dynamic and best performing bikes in their class. Gladiator Type SS / RS was also launched in India by the end of February 2008. Indian consumers got the feel of the superbikes mainly from the movie Dhoom (thanks to John Abrahams Hayabusa) and after that theyve been witnessing a regular growth in both, the sales and options (superbikes) available in India. Sources in the industry confirm that almost 600 superbikes are imported every year, which includes those imported by the company and those that come from indirect routes. Apart from growing in the domestic market, Yamaha is also looking to scale up its exports. They are very hopeful of increasing exports from India. In 2009 and so far in 2010, they have received good response and orders from the overseas markets. they export Gladiator Type SS, FZ16, YZF-R15, Crux, Enticer, Alba, G5 to countries like Colombia, Sri Lanka, Indonesia, Kenya, Bangladesh, Philippines. They definitely look forward to increase their presence in the overseas market and grow in terms of exports. Yamaha plans to capture larger market share in India. It is aiming for a 20% share in the Indian bike segment especially in deluxe and premium range products. They have been receiving an overwhelming response for their premium and deluxe segment models. They have clocked a robust performance so far and should achieve a market share of 20% in the deluxe and premium segments. Currently Yamaha has 3.5% market share in India but the sales are picking up very fast and the company foresees a robust growth in coming years. By end of 2012, it intends to have at least 10-12% market share in the country. They expect to grow 40% in 2010 and 30% in 2011. Their main growth will be from the FZ series. Premium products like YZF-R15 and FZ-15 continue to showcase strong demand and robust sales. In the deluxe segment, they have succeeded in garnering a market share of 12%. SWOT ANALYSIS STRENGTH Good quality Long life engine High mileage Unique product offering Technology Style Brand WEAKNESS Wrong focus segment Emphasis on value for money Wrong trend OPPURTUNITY Innovation Increased product quality Product for rural areas Big market (domestically globaly) THREAT Competition Strength Yamaha has good quality motor bikes. Their bikes engine are long lasting and fuel efficients. They uses Japanese technology for their products. They offers unique products to market. They have different styles of product and they are known for their brand image in motor biking industry. Weakness They were previously focus on wrong segments. They emphasis on manufacturing value for money products. The trend on focusing on rural industry was wrong. Opportunity They have innovated opportunity to launch their new products. They have increased quality products like R15 and FZ16. They have opportunity to rule for urban as well as rural areas. They have big market opportunity domestic and internationaly. Threat Yamaha have lots of threat from their competition. Yamaha is wary of competition from the well entrenched players but hopes to counter the competition through its unique product offering. The Seven Ps of Marketing The basic Four Ps of Marketing Product This is the most important thing in the mix, the physical product or the service that the entity is offering for sale to the public. We will need to market this to the customers by telling them the unique features and benefits the product has to offer as Yamaha did most of the time when its value for money they emphasis on that, when its about looks and image they shows that as well. Price This is the price or amount that the customer needs to giveaway in exchange of the product or service we are offering. Marketing strategy will need to ensure that people will get the perceived value as greater than the price they will need to giveaway. Yamaha give the price of normal bikes and gave the looks of superbikes. Placement Placement or distribution, we will need to spell out where the product or service is available. This may either be online or offline, we will need to inform the public where the products may be available. Yamaha places their products in showrooms as well their full descriptive images online. Promotion We will need to promote the product or service whether online of offline. Online marketing makes it cheaper to conduct promotions and reach as many people as possible. Yamaha mostly uses brand ambassadors for the products and also promotes in motoracing. The next three Ps People In order for any marketing activity to be effective, to will need to train and motivate the people to do their job. The people that delivers the product or service and those that come in between the customer and the manufacturer needs to know their job for the strategy to work. People may also refer to the customers who will need to buy our products, they are very important to be considered in the development of our marketing strategy. Yamaha trained their people on routine intervals so they can get the best out of them. Process Customer satisfaction is one of the most important roles of marketing. If we can follow the process of delivering high quality service or products to the customers, Our marketing efforts will never be wasted. As Yamaha did uses the process and deliver the right product on right time. Physical evidence Online, it is difficult for the customer to know how the product is going to benefit them. Thus, we will need to create an element by which the customer will be able to feel, taste and smell the product or experience the service. We can do reports and articles that will excite the customers about the product and the service. Yamaha shows the physical evidence of their products in commercials, movies and road shows. Conclusions In conclusion, the success of Yamaha is inseparable with the scientific business strategy. The business strategy is a general concept. It includes two indispensable elements called competitive strategy and marketing strategies as well as the concept of the business strategy. The strategic concept of Yamaha is to take the demand-side strategy. Yamaha subdivides the whole market into several objective markets according to the researches about the partialities of different individuals. And then different types of motor bikes are put into the market aimed at attracting different consumer groups. The competitive strategy of Yamaha is to improve the innovative ability to win the competitive advantage. Strong technological innovation ability makes Yamaha stand in the most forward position of motor bikes industry all the time, and characterized this brand by a special vitality. And the marketing mix of Yamaha is to use the integrated marketing strategy including product, price, promotion and place. It values the construction of a brand, the orientation of its products and pays a lot of attention to technology improvement. It increases the sales through sensitive advertisement, presentation to the celebrities and large-scale entertainment.  Ã‚   Expectations from the Course Module: When I started this assignment, I had a perception that marketing is identical to sales. Being from commerce back round I also thought that marketing is conflicting to financial studies. However now I can analyze that marketing is a social science. Through the interactive lectures I have learnt that marketing brings together all the elements of management together, namely finance, operations and human resource management. Overall the course module has geared me up as a person who now has managerial skills in all types of verticals. Learning Outcome: I would like to start my learning outcomes from the same fact that being from the Commerce background and always took Marketing as a very spendthrift department and always thought they are trying to put up their Budgets and Expenditures very high and would not allow them to get around to utilize the Budget as they wished or planned. I was always critical of the plans of the Marketing team in the company where I work and would always argue and win back as much pounds as I could to cut on their lucrative Budgetary proposals. But after the Tutor brought in the various Marketing concepts like Situation Analysis, Branding, Segmentation, Marketing Mix, etc., were very clear. The situational analysis taught me how to use the tools of SWOT, PESTLE, the five competitive forces of Michael Porter. That the objectives of an organization or business should be realistic came to light through the learning of the SMART theory of goal setting. I understood that how the goal of a business or company are aligned at every level of business and that their vision and mission are clear.. The tactics part actually has presented before me the entire marketing mix process. It has taught me how the 7Ps of marketing are useful across an organisation or a product or service. The 7ps have taught me how to integrate different methods in management to analyze the operational effectiveness of a business. Personal Experience: My experience as a student in this subject has been great one and has given me a great learning for imparting at my place of business. The concepts that have been taught in the class by the tutor, I am convinced that I can have great success in the marketing field now. As prior to this course module I had always shied off from marketing plans or topics. This is how I have been able to put my learning experience into the learning about Yamaha.