Trends in Broadcasting

Trends in Broadcasting Television broadcasting industry in India ia a very huge industry and has thousands of programs in almost all states of India. Almost half of the households in India own a television. In a research conducted in 2010, it was found that a total of 515 channels are available in the country out if which nearly 150 are paid channels. Indian television markets display today many of the attributes of the sector typical to broadcasting across the world, a mix of state-supported and advertising based services; a separate and growing segment offering scrambled services in return for subscription; a variety of distribution means. At the same time, Indian television has a number of unique characteristics that are the result of its size and history, source of funding, regulation and technology choices. In common with other Indian industries, the development of broadcasting has been coloured by Indias comparative isolation due to tariff barriers and other regulatory constraints. These impacted unevenly across television and related sectors, while Bollywood flourished in part because of the scarcity of non Indian content, Indian broadcasting was confined to a single service Doordarshan offered over some of the national territory. Without competition, Doordarshan could focus from the 1960s to the late 1980s on programmi ng that responded to the states development goals and secular messaging but ultimately proved to be unappealing to audiences. CURRENT SCENARIO. In India, the television broadcasting industry going through remarkable changes and it has now become one of the fastest growing sectors of the country. The main reasons for this are rising per capita/ national income, increase in the growth of economy and powerful macro-economic fundamentals, democratic set up, good governance as well as law and order position in the country. The Indian broadcasting industry plays a vital role in creating peoples awareness about state laws and policies and programs by providing education and information, besides creating healthy business environment within the country. Thus, it helps the people to be the active partner in the nation-building venture. At the present stage, in Indian television broadcasting industry there are almos110 million TV users in India, out of which almost 70 million are cable and satellite homes and rest 40 million are served by the public broadcaster. TRENDS IN INDIAN BROADCASTING INDUSTRY. Indian Broadcasters are now under increasing pressure to present superior quality content, as is reflected in some recent trends: Narrowcasting or launch of specialty or niche channels, which achieve faster breakeven (given the lower investment) focus also being brought onto regionalization and content creation for Tier II and Tier III towns. Launch of reality shows, despite the high investments required, to gain viewership; broadcasters are depending on reality shows for channel branding. Near immediate launch of movies on the broadcasting platform following theatrical release, although at high acquisition costs; however revenue potential of such broadcasting remains a challenge for the broadcasters despite the relatively high gross rating points (GRPs) of the programmes. Switchback to the outright exclusive rights model for movies to reduce fragmentation of viewership, albeit at higher costs. Increasing presence in the overseas markets so as to tap non-resident Indians (NRIs) who have been demanding Indian content; this along with dedicated local programming is opening up an additional revenue stream for Indian broadcasters. Overall, competition is expected to keep profitability under strain for most broadcasters, especially those in the GEC space(GEC refers to fiction and non-fiction shows; examples include, among others, Colors, Zee TV, Sony, Star Plus, and Imagine), over the near to medium term. ENVIORNMENTAL ISSUES. The television industry in India continues to undergo solid competition from the digital cable and satellite TV industries. The cable TV industry, in special, represents a bigger threat to future industry growth. A number of elements points to low development in advertising revenue, including forecast low economical growth, the declining total share of the TV audience, and competition from new media. The dim outlook for this industry has already prompted News Corp to expand its satellite TV interests. The onset of digital television may provide a much needed boost for demand. PORTERS FIVE FORCES ANALYSIS OF INDIAN BROADCASTING INDUSTRY. Bargaining power of Buyers. Strength of Force-High The bargaining power of customers determines that how much customer can impose pressure on the margins and volume of a industry. Viewers experience frequently change, providing little faithfulness to any particular network. Advertising buyers dictate television programming choices. The suppliers customers are bitty, so their bargaining power is low. The cost of switching from one supplier to another supplier is very high.. Bargaining Power of Suppliers . Strength of Force Low- Medium Since most suppliers to Broadcasters have either been acquired/ have a tie-up with the broadcasters, the bargaining power of suppliers is low. For ex- Viacom has acquired Paramount. However, Independent content providers pose a major challenge to online revenue model for broadcasters. The suppliers comprise a large number of small operators. The service is undifferentiated and can be replaces by substitutes. The customer has awareness about the production costs of the products. Threat of New Entrants. Strength of Force-Low If the competition with in an is higher then it is easier for other companies to enter this industry. In Indian television broadcast industry, new entrants could change major determinants of the market environment (e.g. price, market share and loyalty) at any time. There is always a hidden pressure for reaction and alteration for existing players in this industry. The threat of new entries will depend on the extent to which there are blockades to entry. These are typically High start-up capital is a big de motivator. It is difficult to access the distribution channels for new entrants. New entrant has a number of problems finding skilled employees, materials, and suppliers. Serviceable used equipment is expensive. Long-lasting economies of learning and scale also de motivate the potential new entrant. Economies of scale (minimum size requirements for profitable operations). Limited important resources, (e.g. qualified expert staff). Raw materials are controlled by existing players. Threat of substitutes. Strength of Force-Medium A threat from substitutes exists whenever there are alternate products with lower prices of better functioning parameters for the same purpose. They could possibly attract an important proportion of market volume and therefore reduce the potential sales volume for existing players. This category also associates to complementary products. Similarly to the threat of new entrants, the substitutes determined by factors like. The relative price for performance of substitutes. Current trends. Customers have to incur switching costs. Also, adequate substitutes are available. Possibly, One Broadcasting medium substitute for the other(movies as a replacement For TV) Pirated content is a decent(and free substitute). Other free time activities could be substitutes (concerts, games, gambling, gardening, sports, restaurants. COMPETITION IN INDIAN BROADCASTING INDUSTRY. As broadcasting is one of the main industry of any country, so like all other industries there is strong competition in Indian broadcasting industry. The entry of newer players in the Indian broadcasting industry has had the positive impact on expanding the overall market. For instance, since the launch of the new channels like GECs 9X, Colors, Imagine and Real, the overall GRPs have increased by around 30 per cent in less than a year, according to industry estimates. This has also helped in expanding the overall advertising volumes by 31% in 2009 over 2008. However, with the number of channels increasing significantly over the past decade (over 460 in 2009 from 120 in 2003), every broadcaster is struggling to retain its share of the advertising pie. Following the fragmentation of the advertising revenues, the viewership ratings and hence the placement of a channel have become even more important for broadcasters. In the highly cluttered GEC genre, the largest in the Indian broadcasting space, it has become critical for broadcasters to invest heavily in content development and acquisition so that they can differentiate themselves from their peers. In addition, GECs in particular, being highly dependent on mass segment viewership to attract advertisers, are being forced to incur large carriage fees for the placement of the channels on the prime band in view of the lower bandwidth availability on the analog distribution network. This high expenditure is slowing down the process of achieving breakeven for channels considerably. To leverage the benefits arising out of foray into regional markets, in general, the basic strategy followed by new entrants in regional markets is to first establish their presence through a GEC, a news channel and a movie channel, and then get into more niche categories. However, as regional markets begin to saturate, a closer evaluation of the regional markets potential would have to be done before launching a new regional channel. MARKET SHARE: Market share in Indian economy the service sector was drastically increased up to 2007 after words it decreased to 5.5% because of IT fall in India. In service sector the portion of media broadcasting was slowly increased in the year 2008 due to the floods and elections the media broadcasting industry was increased. The swift growth and change in the television broadcasting sector is composed of several essential characteristics: the emergence of mega global communication companies as a result of merger and acquisitions; privatization of existing broadcasting companies; the relaxation of foreign ownership restrictions; corporate investment in newer media such as cable and satellite television; and transnationliztion of advertising and its convergence with communication empires to create a demand for and to promote cultural products and other industries such as consumer goods and services GROWTH. The Indian television broadcasting industry consists of television distribution, advertising content and other services has reported a compounded annual growth rate(CAGR) of 13.8% over the period of 2005 to 2009 increasing to Rs 26,550 crores according to industry estimates.the industry continues to remain at an attractive mode of entertainment because of its reach and penetration. SWOT ANALYSIS. Weaknesses. Domination of 4-5 major players is a negative sign thus creating somewhat monopolized industry. Ongoing weakness of U.S. automakers will have an impact on advertising spending. Environmental issues. Full depending on power supply. Remote area can not be accessed Threats. Slowing Real GDP, inflation, and jobs concerns. Unstable outlook of the industry. Oil prices are beginning to rise, which will cause a decrease in available Challenges of Broadcast Industry and Opportunities for IT Solution Providers cash for consumers to spend. This is seen as advertisers insist that rates be based only on live viewing and not time shifted viewing. Threat of consumer shift towards alternatives. Strengths. Latest technology is used by the Industry. Strong expertise of broadcasters in core areas. Industry acceptance of fast changing requirements. Competitive pricing helps the end customer as do customized solutions. Box Office revenues are consistently growing. Opportunities. New broad casting companies are providing box offices also. Change in technology and in consumer wants and needs brings about new opportunities for growth and for different players to catch a larger share of the industry. Those who are able to create strategic partnerships and find alternative ways of doing business will thrive. Increasing no. of channels.

Biography of Psychologist Alfred Binet :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alfred Binet was a French Psychologist who was born in Nice on July 8, 1857. His father was a physician and his mother was an artist. Before becoming involved in the testing of cognitive abilities graduated from the Lycà ©e Louis-le-Grand and soon became a lawyer. Binet's father wanted him to become involved in the medical field, but Alfred decided not to. While Binet was young he wasn't extraordinarily brilliant, but he still had the willingness to work as hard as possible.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Due to the wealth of the Binet family, it wasn't important for him to study law and therefore he begun reading about psychology during his free time. After publishing his first psychology article, Binet begun working with hypnosis in the Salpà ªtrià ¨re Hospital in Paris. Eventually in 1884 Binet married the daughter of a French embryologist and had two daughters.. Even before making the decision to become involved in the testing, Alfred Binet was already researching cognitive processes with his daughters. Because of his observations of his two daughters and their differences, Binet was able to conclude that there had to be several different categories of intelligence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In 1904 Binet was appointed as a member of the French professional group for child psychology. It was the responsibility of this commission to be able to differentiate the intelligence of those children who were normal and those who needed special care. At this time Binet and his colleague psychiatrist Theodore Simon were able to develop the Binet-Simon intelligence scale. Binet and Simon didn't want their test to be used as an intelligence test, but to actually be used to classify individuals as normal or needing special help. Before the Binet-Simon intelligence scale special children were categorized into three sections: morons (mildest), imbeciles (moderate) and idiots (most severely deficient).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Binet-Simon intelligence scale, which was finally created in 1905, contained problems in an order of increasing difficulty. These items included vocabulary, memory, common knowledge and other cognitive abilities. Binet tests were accepted widely around the world with the exception of France, which basically rejected the test. In In 1908 Binet and Simon revised the test and for each test item, Binet decided whether an average child would be able to get the question right. Thus he was able to differentiate between the chronological age and the mental age of a child. A child's mental age was determined by estimating a child's intelligence through comparison with the scores of average children of the same age. Biography of Psychologist Alfred Binet :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Alfred Binet was a French Psychologist who was born in Nice on July 8, 1857. His father was a physician and his mother was an artist. Before becoming involved in the testing of cognitive abilities graduated from the Lycà ©e Louis-le-Grand and soon became a lawyer. Binet's father wanted him to become involved in the medical field, but Alfred decided not to. While Binet was young he wasn't extraordinarily brilliant, but he still had the willingness to work as hard as possible.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Due to the wealth of the Binet family, it wasn't important for him to study law and therefore he begun reading about psychology during his free time. After publishing his first psychology article, Binet begun working with hypnosis in the Salpà ªtrià ¨re Hospital in Paris. Eventually in 1884 Binet married the daughter of a French embryologist and had two daughters.. Even before making the decision to become involved in the testing, Alfred Binet was already researching cognitive processes with his daughters. Because of his observations of his two daughters and their differences, Binet was able to conclude that there had to be several different categories of intelligence.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  In 1904 Binet was appointed as a member of the French professional group for child psychology. It was the responsibility of this commission to be able to differentiate the intelligence of those children who were normal and those who needed special care. At this time Binet and his colleague psychiatrist Theodore Simon were able to develop the Binet-Simon intelligence scale. Binet and Simon didn't want their test to be used as an intelligence test, but to actually be used to classify individuals as normal or needing special help. Before the Binet-Simon intelligence scale special children were categorized into three sections: morons (mildest), imbeciles (moderate) and idiots (most severely deficient).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Binet-Simon intelligence scale, which was finally created in 1905, contained problems in an order of increasing difficulty. These items included vocabulary, memory, common knowledge and other cognitive abilities. Binet tests were accepted widely around the world with the exception of France, which basically rejected the test. In In 1908 Binet and Simon revised the test and for each test item, Binet decided whether an average child would be able to get the question right. Thus he was able to differentiate between the chronological age and the mental age of a child. A child's mental age was determined by estimating a child's intelligence through comparison with the scores of average children of the same age.

Communication Technology Essay -- Mobile Phones, Social Network

Introduction: Communication is the exchange of information and feeling or ideas, which allow the majority of people to get the news of all sides. In addition, we are used the communication every day to let people know what we are doing or thinking even feeling which people are received that by voice, picture or chat. Moreover, communication technologies have made it simple to communicate to friends in the other side of the world by calling them using mobile phone, e-mailing them and writing in our web pages using social networks, such as Face book, Twitter or Messenger. Additionally, many other recourses are used by the majority of people to keep in touch with the world, which they can watch television or listen to the radio especially when they go to work. Therefore, communication technologies are considered one of the most important elements in our lives and that is why this essay is going to define the advantages and disadvantages of communications technology in terms of our health, educ ation and relationships. This essay will elucidate firstly, the advantages and disadvantages of communications technology in health. Secondly, the advantages and disadvantages in education. Thirdly, the advantages and disadvantages in relationships. Finally, what scope should people be bothered about our grandchildren’s world if these technologies still run on to develops in the future? Communication Technology in Health: Communication technologies which are played an important part in providing the best healthcare service (European Commission 2011). In addition, there are more advantages and disadvantages from them which this essay will show that. The advantages of communication technology in health: Firstly, give peop... ...unications technology in education is made the education more flexible on other hand one of the disadvantages is teaching by technologies lead to less schools. Furthermore, communications technology can be played an important part to people to contact each other. Otherwise it can be affected and benefited on the relationships for instance, it may be affected communicate face to face and may be benefited help the scholarship students to communicate with their families easily. Finally, communications technology can be affected our grandchildren’s world because using them so much lead to psychological problems. In my opinion, communications technology is very important in our lives whatever the effects of it. In the future the communications technology might be more safety and planned very good to face any problem can be affected to people. Communication Technology Essay -- Mobile Phones, Social Network Introduction: Communication is the exchange of information and feeling or ideas, which allow the majority of people to get the news of all sides. In addition, we are used the communication every day to let people know what we are doing or thinking even feeling which people are received that by voice, picture or chat. Moreover, communication technologies have made it simple to communicate to friends in the other side of the world by calling them using mobile phone, e-mailing them and writing in our web pages using social networks, such as Face book, Twitter or Messenger. Additionally, many other recourses are used by the majority of people to keep in touch with the world, which they can watch television or listen to the radio especially when they go to work. Therefore, communication technologies are considered one of the most important elements in our lives and that is why this essay is going to define the advantages and disadvantages of communications technology in terms of our health, educ ation and relationships. This essay will elucidate firstly, the advantages and disadvantages of communications technology in health. Secondly, the advantages and disadvantages in education. Thirdly, the advantages and disadvantages in relationships. Finally, what scope should people be bothered about our grandchildren’s world if these technologies still run on to develops in the future? Communication Technology in Health: Communication technologies which are played an important part in providing the best healthcare service (European Commission 2011). In addition, there are more advantages and disadvantages from them which this essay will show that. The advantages of communication technology in health: Firstly, give peop... ...unications technology in education is made the education more flexible on other hand one of the disadvantages is teaching by technologies lead to less schools. Furthermore, communications technology can be played an important part to people to contact each other. Otherwise it can be affected and benefited on the relationships for instance, it may be affected communicate face to face and may be benefited help the scholarship students to communicate with their families easily. Finally, communications technology can be affected our grandchildren’s world because using them so much lead to psychological problems. In my opinion, communications technology is very important in our lives whatever the effects of it. In the future the communications technology might be more safety and planned very good to face any problem can be affected to people.

National Food Marketing Report Essay

Pakistan is known for spice in the world, as it has brought several sub continental taste from India after independence. National Foods is the leading sub continental recipe masala company of Pakistan with distinct market share as compare to the competitors. National Foods began its journey in 1970 as a Spice company, with a revolutionary product that popularized the concept of having clean, healthy food. National foods’ initiatives were, to make food that is hygienic, reduce time spent in the kitchen by women, foster health and contribute towards personal attractiveness, so that people who use our products would be able to experience a more rewarding life-style. This was long before the phrase ‘Corporate Mission’ had even been invented. However, founder’s philosophy remains unchanged over time. Even if their language – and the notion of only women doing the housework – have become outdated, in this age of rapidly changing lifestyles, fuelled by the rampant development of technology; consumers are compelled to alter their eating habits. National Foods responds to this challenge of developing innovative food products based on convenience and quick preparation in line with modern lifestyles and yet retains traditional values through its diverse collection of food products. In a history that now crosses three decades, National Foods’ success has been influenced by the major events of the day – economic boom, depression, wars, changing consumer lifestyles and technological advancements. Even after three decades the company’s focal point still remains on customer’s needs through product development in line with the changing market trends. COMPANY PHILOSOPHY National Foods must focus on customer’s needs and serve them with quality products at affordable prices at their doorsteps. Our products must be pure and conform to international standards. Our research must continuously produce new adventurous products scientifically tested, hygienically produced in safe and attractive packaging. We must create environment in our offices and factories where talents are groomed and have opportunity to advance in their careers. We must prove to be recognized as good corporate citizens, support good causes-charity and bear fair share of taxes. Reserves must be built, new factories created, sound profits made and fair dividend paid to our stock holders through building a reliable brand. National Foods Ltd. must get itself recognized as leader in Pakistan and abroad. With the help of almighty God, the company can achieve its targets in years to come. VISION STATEMENT The vision of National Foods Ltd. is â€Å"To be a Rs. 50 billion food company by the year 2020 in the convenience food segment by launching products and services in the domestic and international markets that enhance lifestyle and create value for our customers through management excellence at all levels. † BUSINESS PRACTICES NFL believes in conducting its operations with strong ethical and moral standards. NFLs statement of code of conduct & business practices aims to provide guidance on carrying out its business related decisions and activities. We wish to achieve excellence in all spheres of our operations for which code of conduct form the basis. Any party entering any form of contract with NFL is bound to comply with the given guidelines. NFLs statement of code of conduct & business practices has the following seven guidelines: 1. Unfair Means: Any use of bribery, kickbacks or any form of payment in cash/kind to obtain business related or otherwise gainful benefit for the company is strictly prohibited. Excessive business gifts and entertainment also hold the same meaning and NFL does not approve of such payments. 2. Respect and Integrity: NFL believes in giving respect to individuals. We aim to operate in a manner that discourages discrimination, harassment and/or influence. Discrimination refers to favoritism based on a particular aspect of an individual personality. 3. Conflict of Interest: NFL prohibits actions that are in conflict with the company business interests. This may include but is not limited to providing assistance to the competition or holding ownership interests in a customer, supplier, distributor or competitor and making personal gains at company expense. 4. Confidentiality: NFL believes in confidentiality of information related to company business activities. The company expects employees not to disclose or divulge by any means the confidential and commercially sensitive information except to the authoritative personnel requiring it. 5. Statutory Compliance: NFL believes in providing total support and cooperation to all the governmental and regulatory bodies irrespective of the extent of prevalent enforcement. 6. Financial Integrity: NFL believes in complete compliance with the accepted accounting rules and procedures. This includes but is not limited to Transparency: NFL discourages any illegal activity for the purpose of any benefit to the company or others. All information supplied to the stake holders and/or auditors must be authentic & transparent and Disclosure: All transactions must be fully disclosed and must be for the purpose stated for. 7. Health, Safety and Community Responsibility: NFL is fully committed to safety, health and responsibility towards environment and community. All activities of NFL must portray responsibility towards the community and nation as a whole. NFL seeks to employ procedures that are safe, healthy and environment friendly. SITUATIONAL ANALYSIS This year brought a series of challenges and transformation for the Sales Team. As the magnitude of the socio-political upheavals increased in the country, the Sales Team was not only determined to face all the adversities, in the face of the law and order situation, but also introduce valuable changes which would be favorable for the overall growth and development of the company. In spite of the prevailing conditions of strikes, shutter downs and political turmoil, the Sales Team delivered its targets. In certain key categories like recipe and salt, we even over delivered. These categories have a significant impact in volume growth and bottom line as well. The Channel Specific approach implemented is beginning to yield results, where the Sales Team capitalized on the market sales potential in areas of Public Account, Local Modern Trade, International Modern Trade, Food Service Division, Special Category and General Trade. Sales growth in Public Accounts (USC-CSD) has more than doubled this year. In Special Category Management (SCM), sales of salt was at an all time high. The 2013 environment was once again challenging on account of deteriorating law and order situation, high inflation, counterfeits and energy shortages. However, in the wake of such challenges, we delivered 20% sales growth (Volume 15%) with an improvement in trading operating margin and EPS growth thereby demonstrating the value of strong alignment of our people behind our strategic priority to become Rs. 50bn business by 2020. Strong presence in international markets is at the core of our vision statement and in line with our aspiration we established a subsidiary in Dubai NFL – DMCC to strengthen our export operations and plan to set up more subsidiaries in Europe and North America soon. The sustained business growth that we have evidenced in National Foods as well as strategic alignment provides framework for accelerated innovation, increased engagement with consumers and enhanced operational and financial capabilities. This will enable us to remain fit to win in more intense environment in future. Pakistan is the part of sub-continent, which is known for the high spicy foods and National Foods is the leading recipe masala of the country. But National Foods faced tough competition from the founder of the recipe masalas in the country that is Shan Foods’ Recipe Masalas. National Foods has different food categories and in each category they faced different competitors. National Foods started their operations with Jam, Jelly, Marmalades and Pickles and became a major competitor to Michelle’s and Ahmed Foods. National Foods are perceived as Pioneer in Ketchups and Sauces by competing with Shezan and now Shangrilla too. Following is the SWOT Analysis and Matrix as per National Food’s Strategy Formulation: Strengths: Cultural Image Developer Largest Food Exporter High Advertising Budget International Recognition. Weakness: High Pricing Strategy Limited Products Conventional Packing Stuck with Tradition Opportunities: High Food Entertainment Fond to International Tastes Multi-Cultural Lifestyle Technological Communication SO Strategy National Foods should introduced International Recipes WO Strategy Associate National Food’s Brands with Interactive Social Media Threats: Increasing Dine-in Hangout Low Priced Masala Brands Ready-to-Eat Food Availability Chef’s TV Demonstrations ST Strategy Sponsored the Cookery Shows on Leading Food TV Channels in Pakistan WT Strategy. Cobranding the National Foods with Leading Fast Food Chains for building association Proposed and Designed by Afnan Khan OLD VERSUS NEW BRAND LOGO OLD LOGO For over 40 years, we’ve been known as the one brand women all over Pakistan count on, but just like people grow and change, we’re growing too. And now it’s time for a change. Every year we’re growing bigger, brighter, more global, and our NFL spirit of adventure – which has been the energy behind every new and innovative product – is now the encouragement behind our new logo. The new Pakistani homemaker is feisty and vibrant and our new image is helping her feel just as we have generations of food lovers feel – completely at home. NEW LOGO At NFL, freshness is what keeps us going. We keep life updated with new recipes, new products, and now we’ve got ourselves a Transformed logo. As with everything we do, we took a careful look at what we had, kept the best of the past, and introduced elements that were exciting, appealing, and yet always true to our soul. We’re still caring, optimistic, and reliable and now we’re livelier than ever before! MARKETING MIX Product Categories National Foods Limited has Fourteen Product Categories: 1. Chinese 2. Desserts 3. Health foods 4. Jams 5. Ketchups 6. Pickles 7. Raj masala National Food’s Recipe Masalas are the high revenue generated product, competing with Shan Foods shoulder by shoulder. National Foods launched Rivaaj Pastes in last decade and received acclaimed response from the market by having a competitive advantage in product line. National Foods’ Chinese Recipes are pressured by the Knorr’s Chinese Recipes and failed to receive estimated targets. National Foods’ Ketchups are the followers in the market despite of being founder in the ketchup industry because of Shangrilla’s Chinese flavored ketchups. National Foods’ another product category of Pickles are the second most sales generated product and successfully beating the competing brands of Ahmed Foods and Shangrilla. National Foods launched Fruitily instant drinks around four years back but failed to receive the customer’s response because of mismanaged distribution and high advertising of competing brand of Tang Fruit Juices. Product Growth as per National Foods Annual Report 2013: Recipe Mix: National Recipes sales grew by 25. 2% further establishing its market leadership. Gross margin improved, thereby further strengthening the financial health of this important category. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan targeting college going female students. The Karachi Special launch was a laser focused activity to cater to Karachi by launching the recipe mixes keeping in mind the Karachi taste palette. Ketchup: The Sauces Category recorded star performance of 39. 6% growth underpinned by highly successful consumer offering of Ketchup and Chat Masala Combo Pack during peak seasonal period of Ramazan. Gross margin also improved significantly in this category. In addition to well-planned and tightly orchestrated advertising and promotional campaign, penetration, availability and visibility provided the brand fuel for growth to register impressive growth. Fruitily: Despite strong competitive environment in this category, Fruitily recorded 5. 6% growth, gained market share with noticeable improvement in Gross margin. As this is new addition to National Foods portfolio, we will continue to invest in this category to accelerate growth for the future. Salt: Sales grew by 26. 5% with Gross margin improving significantly thereby delivering healthy bottom line. This category has significant potential on health platform as it serves the human body’s requirement for Iodine. Pickles: The category grew by 18%, despite stiff competition. However, Gross margin was diluted on account of higher material cost as we did not pass on inflationary pressure to consumers. The manufacturing process has been redesigned to fully exploit the potential of automation and further upgrade the safety standards. Pricing Strategy National Foods launched their brands with penetrating marketing strategies especially for Masala Recipes, Pickles, Jams but found to be involved in skimming strategy for their brand Rivaaj. National Foods’ Masala Recipes are following the same pricing of Shan Recipes Masalas, but after the recent launching of Mehran Recipe Masalas and Nice Recipe Masalas at high priced strategy, National Foods are counted as on the skimming pricing. As National Foods are following the international quality standards with high marketing budgeting, they compel to be on their well settled prices instead of getting down, but to tackle the competition raised by Mehran Recipe Masalas and Nice Recipe Masalas, National Foods introduced Sachet at half price. Distributional Sales Force The National Foods sales team has also made a significant development toward rural penetration and coverage through a dedicated Rural Development Force (RDF). RDF has extended its operations up to 370 uncovered rural settlements and expanded its distribution to more than 4,000 outlets. To improve our distribution operations in Balochistan, they have appointed Muller and Phipps (M&P), which is expected to enhance our sales performance in this geography. They have also taken initiatives to deploy IT solutions to maximize the benefit of information management in sales. A new software was implemented across Pakistan with key distributors to capture information on real time basis that will assist NFL to take quick action, provide analysis and assist in decision making. Promotional Activities National Foods is pioneer in developing state of the art promotional ideas in the food industry of Pakistan. Due to extra ordinary creative marketing and advertising campaigns, National Foods is perceived on the priority level as compare to their direct competitor i. e. Shan Foods in recipe masalas. Following are the leading marketing and advertising campaign: Rang Bharti Jao National Recipes celebrated its vivid persona with a two minute TVC, bursting with colors, emotions and sensorial shots of rich home-cooked food. In the background, the majestic voice of Tina Sani singing â€Å"Rang Bharti Jao† added to the surreal delicacy of the video. The â€Å"Rang Bharti Jao† campaign was a great success, as it won over the hearts of consumers due to its emotional appeal, and impressed the jury at the PAS awards. The amazing response led to National Recipe acquiring the Best Campaign Award in the Culinary Category. Karachi Special Launch After National Recipe’s great success, the Marketing Team was set out to cater to Karachi by launching recipe mixes especially made keeping in mind Karachi taste palettes. These recipe mixes have five different variants that are fierier and more flavourful to accommodate and satisfy the bold taste buds of Karachiites. Campaigning for these special recipe mixes was also in full throttle; with a TVC, hoardings and a massive BTL campaign, where the NFL float would go to different apartments and cook for the people there (trial activity). Moreover, Chef Saadat in support of National Foods would go to the float and cook for consumers all across Karachi. All this information was shared on our Facebook page for added hype. The Karachi Special Launch was a great stepping-stone for the brand’s aspirations of having long-term National Recipe loyalists in Karachi. National Ketchup Campaign National Ketchup experienced a huge boost in sales due to creative campaigns that coined the product as 100% tomatoes, making it synonymous with â€Å"real tomatoes†. Consumers highly appreciated the pre-emptive organic link to freshness and made the campaign, which ran on ATL and POS, very effective. The campaign also supported Ramadan season, which provided added exposure. National Recipe Princess Hundreds of college students were given a chance once again by National Foods to showcase their culinary skills. The National Recipe Princess contest was conducted in fifty colleges across six cities in Pakistan, with the aim of searching talented young girls who have a flair for cooking to compete for the title of Recipe Princess. This activation was highly successful as electronic media and digital media (Facebook page) gave it a huge boost. College students could keep track of the competition through photos, maps of the contest route, and group discussions and comments, resulting in colossal exposure of over a million views of the competition nationwide. Celebrity guest judges were also invited to the competitions for added hype and brand publicity creating the ideal recipe for success! National Pickles Campaign The attempt to reinvent the brand image of National Pickles proved to be a great success. The aim was to reposition it as a happening brand with an added zing, along with highlighting the pure, delicious and rich ingredients that make National Pickles the best. From the hummable tune to mouth-watering food shots and sensational ingredient shots, the campaign spoke to audiences of all ages, and increased the number of National Pickles fans in no time. National Ka Pakistan Pakistan’s culinary diversity and vivid culture are its joy and pride. National Foods sent out television’s renowned Chef Saadat on an exciting journey to discover the culinary gems hidden in the country’s nooks and crannies. Being the first ever attempt by a food company to create exciting episodic content that reflects the rich fusion of tradition and taste, this series was an attempt to showcase a safer and softer image of Pakistan along with highlighting Pakistan’s unparalleled love for food. The episodes were aired on 9 channels and were heavily supported by digital media as well. The show attained top ten ratings on news and entertainment channels, making it incredibly popular. National Ka Pakistan also bagged the prestigious Passion for Pakistan Award in the PAS awards 2012, triggering overwhelming success. Taste Of Pakistan National launched ‘Taste of Pakistan’, a unique cookbook that captured Chef Saadat’s journey from ‘National ka Pakistan’, and also celebrated Pakistan’s wonderful cuisine with 50 mouth-watering recipes from all across Pakistan. The response to this book was extremely positive because of the fact that the informative cookbook was not only a source for scrumptious recipes, but also a travel log, which helped consumers discover different regions of Pakistan and their delectable cuisines. Facebook Page Support By creating a presence on Facebook through the brand page, National Foods was able to interact with consumers on a much more consumer-friendly forum. It encouraged engagement as National Foods fans could now be updated about all the latest launches, BTL, contests, recipes, amongst other activities. Likes skyrocketed from a mere 15,000 to 60,000 within only eight months which resulted in an increase in the National Foods fan following, while setting sails to rising success for the brand. One-Minute Recipes In the fast-paced world of today’s times, people are always looking for quick solutions to everything. Taking the growing digital users as a base, National Foods launched the first ever one-minute video recipe cards in Pakistan. These one-minute videos were the quickest way to view a recipe with ease, and therefore, they gained a great deal of popularity, especially among the younger audience. The videos are now available on Google Play for Android cell-phone users too. To date, these videos have been viewed more than 55,000 times and the application software has been downloaded more than 6,000 times, thereby demonstrating its success. NATIONAL FOODS AS LEADING EXPORTER BThe wide range of National Foods products enjoys unparalleled acclaim across the world as we believe in providing nothing but the best. National Foods products are famous globally for their freshness, taste, hygiene and value for money. Providing you the exotic taste of Pakistan, National Foods products are distributed in over 35 countries in 5 continents, through our strategic partners. And with our continuous success, we are rapidly making inroads into new markets worldwide. NATIONAL FOODS IN COMMUNITY Commitment to CSR has been a part of the NFL strategy since its inception. Different initiatives reflecting our values are undertaken to give back to the society that has supported our business throughout the years. At NFL, we believe that CSR starts with providing the highest quality of products and services at the least cost and with the least environmental impact. From this foundation, our CSR aspirations continue to grow, incorporating processes and activities that aim to strengthen society and ensure sustainable social delivery. Sustainability underlines the foundation for NFL’s business endeavors, where we especially engage in strategic social investments, working to empower and uplift communities. The CSR Mission of National Foods is â€Å"Our CSR commitments must reflect all facets of our corporate personality – NFL as a manufacturer, an employer, a consumer in itself and as an industry leader. We uphold these commitments through our values, policies and our practices. †

Love You Forever Analysis

Love You Forever Book Analysis By: Matthew Strong Love You Forever is a classic heart-warming story by Robert Munsch built around a simple, but eternally meaningful commitment from a mother to a child to love him forever. Robert Munsch has become a world-renowned author of children’s books for his unique use of exaggerated expressions that produce sounds that are very appealing and fun for children. In Love You Forever Munsch uses words like â€Å"crazy† and â€Å"zoo† to add the effect of comedy but the overall theme of the story strikes chords that are much deeper than exaggerated expressions (Munsch np).Robert Munsch started Love you Forever as a song: â€Å"I’ll love you forever, I’ll like you for always, as long as I’m living my baby you’ll be† after he and his wife had two stillborn babies (Munsch, â€Å"The Books: Love You Forever†). However, the story surrounding the song was not developed until sometime later. Un derstanding where Munsch is coming from while writing Love You Forever really emphasizes the meaning of unconditional love that is so prevalent within the story, as well as, highlights the underling theme of gender stereotypes. The love that a parent has for their child is an unrestricted love that never wavers.Love You Forever presents the unconditional love that parents are expected to have for their children, despite all the mistakes they may make. In the story, when the boy pulled all the food out of the refrigerator and flushed his mothers watch down the toilet Munsch displays the mothers frustration with â€Å"this kid is driving me crazy† (Munsch np). Yet, despite the mothers obvious irritation she continually crawls into the boys room every night to pick him up and rock him back and forth while she sings â€Å" I’ll love you forever, I’ll like you for always, as long as I’m living my baby you’ll be† (Munsch np).In many cases this unc onditional parental love is the first and most important love a person will ever receive in their lifetime. In the future when developing relationships a person is able to recognize and respond to the love shown by others because of the understanding of love that was first introduced by their parents. As a person progresses from a child into an adult the understanding of the meaning of love helps them comprehend the importance of reciprocating love and compassion towards others.Munsch does a wonderful job of displaying the young boys progression through the different stages in life. And even though there is no initial indication that the boy reciprocates the love given to him by his mother when he was young. It becomes very clear that as an adult he understands the importance of reciprocating love when his mother becomes elderly and sick, and he returns the love she has unconditionally shown him by picking her up and rocking her back and forth while singing their song (Munsch np).Mu nsch shows how the reciprocation of love is crucial in allowing love to continue to exist when the man returns home to his newborn daughter and sings the same song that his mother sang to him (Munsch np). The original relationship developed by Munsch in Love You Forever is between the mother and son. Coincidently this relationship closely follows the stereotype predominately set in place by society. Society often sees women as more affectionate and nurturing than their counterpart gender, which widely leads to the assumption that women are naturally better suited for the process of raising a child.This stereotype is made obvious essentially through the entire story as neither Munsch nor the illustrator, Sheila McGraw; make any indication that the father of the boy is playing a substantial role with the mother in his upbringing. However, at the end of the story this stereotype is completely contrasted following the passing of the mother. When the boy, who is now a grown man and fathe r, returns home to his newborn daughter it is he who displays a nurturing and affectionate relationship between a father and his daughter.This role reversal developed by Munsch effectively casts aside the stereotype that women are better suited to raise a child, and demonstrates that affection and the ability to nurture are not qualities that are able to be defined by a persons gender. Munsch instead shows how these qualities are learned by a person and are displayed as they mature with age. Munsch effectively represents this progression though maturity when showing, the love the boy has for his mother is not absent during his childhood, but simply something he does not display as well as he does when he becomes an adult.Love You Forever is a wonderfully constructed story that can be enjoyed by adults and children of all ages. Although the comprehension of all the concepts within the story may not be extracted by the majority of the children, the tuneless song of â€Å" I’ll love you forever, I’ll like you for always, as long as I’m living my baby you’ll be† is fun for young children to sing along to (Munsch, â€Å"The Books: Love You Forever†). Munsch uses Love You Forever to address some very basic yet very powerful concepts.Love You Forever shows the existence of unconditional love and how important of a role the reciprocation of love plays in the development of future relationships. Furthermore, Munsch addresses the underling theme of stereotypes towards gender roles in the upbringing of a child by completely contrasting the stereotype, effectively displaying how irrelevant of a role gender plays in the ability to show affection and nurture a child. Instead it is shown that these qualities are learned by a person and are displayed as they mature with age.Love You Forever is known to raise a lot of emotion in its readers, but it is Love You Forever’s ability to connect readers to powerful heartfelt concepts t hat has ultimately made it a children’s book classic. Works Cited Munsch, Robert. Illus. Sheila McGraw. Love You Forever. Willowdale. Firefly Books Ltd. 1986. Print Munsch, Robert. The Books: Love You Forever. Official Robert Munsch Website. Barking Dogs Studios. n. d. n. d. 2012. Web. 12 October 2012

Eli Liily

1. Discuss Eli Lilly’s practices from the perspectives of utilitarianism and rights. The utilitarian principle affirms that, â€Å"an action is right from an ethical point of view if and only if the sum total of utilities produced by that act is greater than the sum total of utilities produced by any other act the agent could have performed in its place.† (Velasquez, 61) When Lilly began using homeless alcoholic subjects for phase 1 testing, they met the requirements set forth by Congress and the FDA. These subjects came forward, regardless of their personal motivation, to perform a service that would benefit the greater good. This act exemplifies utilitarianism. (Utilitarianism Principle, 63) To oppose this principle we would argue the two moral issues of rights and justice simultaneously. Some actions are morally right even if they are unjust (Utilitarianism Principle). An example of this would be a decision to steal food for your family or to let them go hungry. A person would need to decide between â€Å"legal good† versus â€Å"greater good† of feeding your family. The basic notion that separates justice from morality and suggests that one need only consider morality. (Rule-utilitarianism, 69) 2. In your judgment, is the policy of using homeless alcoholics for the test subjects morally appropriate? Why or Why not?  I believe that it is morally appropriate to use homeless alcoholics for test subjects if you consider this, an action is morally right if carrying out the action the agent exercises, exhibits or develops a morally virtuous character, and is morally wrong to the extent that by carrying out the action the agent exercises, exhibits, or develops a morally vicious character. (Virtue theory, 112) To oppose this principle we would argue the two moral issues of rights and justice simultaneously. Some actions are morally right even if they are unjust (Utilitarianism Principle). An example of this would be a decision to steal food for your family or to let them go hungry. A person would need to decide between â€Å"legal good† versus â€Å"greater good† of feeding your family. The basic notion that separates justice from morality and suggests that one need only consider morality. (Rule-utilitarianism, 69) The sacrifices these men are making are for the ultimate good of society. (Utilitarianism theory)

Nursing Management Essay

Nursing Management, named 2003 Publication of the Year by the American Society of Healthcare Publication Editors, places special emphasis on the new skills needed to succeed in today’s turbulent health care arena, and prides itself on being a strong, independent platform for the expression of a broad range of opinions and views. It is devoted to nursing management concerns including recruitment, retention, reimbursement news, legal issues, and the pressing health care industry. Nursing management is performing leadership functions of governance and decision-making within organizations employing nurses. It includes processes common to all management like planning, organizing, staffing, directing and controlling. Importance of nursing management and function of the nurse manger: Nursing Management a useful source for current advice on how to manage health care delivery across the continuum of care. Novice nurses’ orientation to clinical nursing practice occurs in the critical period between graduation and acquiring the professional nurse role. Accommodating this transition process presents a challenge to expert clinicians in communicating essential behaviors intrinsic to the nursing discipline. In general, the beginning nurse lacks confidence in performing many new skills, and initial responses to problematic situations can escalate into dilemmas without intervention from an experienced clinician of we can say by nurse manager. Therefore, to gain recognition as a discipline that nurtures, supports, and provides guidance for new members, strategies must be developed to improve the transition of the novice nurse to professional nursing practice. Nurse Managers are key to retention, but limited by the scope and multiple skills needed for the role. The role and expectations for nurse managers in ambulatory settings are rapidly changing. Several recent trends should be of concern to nurse executives. Increasingly complex health care services are being provided in this profession. The Nurse Manager plays an essential role in healthcare. She sets the tone of any Healthcare System. The Manager is the backbone of the organization. The quality of patient care, as well as staff recruitment and retention success, rests with this key role. Over time it will be the strength of the nurse manager group that determines the success or failure of nursing leadership, the COO, and even the CEO. As critical as it is to develop those concrete and pragmatic skills noted above, there is also a delicate subtle art to being a Nurse Manager, to balancing the tensions between quality and cost, to dealing with multiple stakeholders, presenting conflicting agendas, to dealing with stress and pressure every day, to implementing processes needed to ensure that individualized compassionate care is provided consistently in the most efficient and effective manner possible ,these qualities in the manager comes from experience. He has the pivotal role in creating an environment that provides quality care for patient and opportunities for growth and development and staff. Constructive and positive attitude towards employ relation makes good manager sense . manager attitude is critical to the ability to staff to meet both there own profession goals of the organisation. the nurse manager has two main roles manage of patient care and provide the necessary source for that situation. The manager action must be superior in grievance handling, employ discipline. On the other hand nurses ensuring that patients receive the best care possible by highly competent and caring. A vital component of nursing consists of communicating effectively with patients and their family. One would assume that this principle would also apply between colleagues. Nurses are professionals and therefore should communicate accordingly with fellow peers as one’s attitude of another can jeopardize or influence others in regards to an effective working relationship and environment in a health care environment characterized by a shortage of nurses, retention is important to achieving good outcomes. The nursing is to provide quality patient care. This mandate becomes harder all the time, especially given the financial and staffing issues that healthcare organizations are facing. Nevertheless, the Nurse Managers is the person responsible for maintaining quality on the unit. She must define what quality means on her unit, set standards for quality, develop consistent processes, eliminate errors, measure results, and constantly improve performance. Benner (1984) discussed the need for clinical experts in patient care areas to provide clinical teaching for new nurses who are in the beginner or advanced beginner levels in their nursing practice. Because novice nurses do not typically understand the contextual meaning of newly learned theoretical concepts, they require guidance in the clinical setting that is generally provided by a more experienced nurse. As a nurse manager, you are expected to handle all the problems on your unit – whether internal or interdepartmental, concerning competencies or complaints, or concerning patients or families. But you’ve come up through the ranks, you’ve seen it all, and you can handle everything thrown at you. Nurse Managers were interviewed and all ward-based G grade charge nurses within the trust were sent a questionnaire to ascertain: the level of satisfaction with the way the changes had been introduced; whether they were in favor of the changes; and if they had sufficient time, knowledge, resources, preparation and support to enable them to undertake their new role. A random sample of charge nurses was also interviewed. It was found that the majority of charge nurses were in favor of the development of their role, believing it to be both inevitable and necessary. However, many felt that the change process had been managed ineffectively. There had been insufficient consultation during the change process, preparation and support were perceived as inadequate, the roles of the various protagonists were often unclear, and the lack of supernumerary status led to role conflict and confusion. As a consequence the new ward managers were often unable to fulfill the true potential of this demanding but exciting role. The nurse manager who clarifies the vision of collaboration, practices as a role model for collaboration, and inspires others to achieve this difficult goal. In addition, the nurse manager manipulates the environmental resources and facilitates self-confidence of staff. The management paradigm that unites the work environment with individual ability is most likely to facilitate collaborative practice. Difference between the expert nurse and the novice nurse: For many years student nurses were trained in a more disciplined approach with considerable time allocated to working in the hospital environment and specified times allowed for gaining theoretical knowledge throughout their formal training. Nurses therefore gained a tremendous amount of experience and competency in their practical skills. With the introduction of more specialized equipment and technology it was now desirable to improve the professional status of nurses and nursing education. The introduction of university trained nurses has been met with much criticism. Student nurses are now being empowered and informed with theoretical knowledge from many health disciplines that allows them to use a holistic approach to patient care. The changes to nurse education were hoped to improve the professional status of nurses although this transition has not been without problems. Integrating inexperienced nurses onto the unit with the nurturing and encouragement they need is a primary charge to the Nurse Manager. Yet the pressure of daily life on a nursing unit often precludes time for true mentoring and the TLC that is integral to fostering trust and commitment in orienting staff. A failure in this realm leads to diminished morale and high turnover among the nursing staff. Experienced nurses who are already working in stressful conditions with continuous staff shortages and poor recognition of service see the student nurse sometimes as an extra hindrance to their already increasing workload. Student nurses are theoretically competent but lack the clinical expertise and experience to complement this knowledge which can also add to the professional pressure that experience nurses encounter. Most nurses would like to see themselves, as promoters of nursing but are frustrated and disillusioned with their profession. It would seem then that student nurses as a result of this dissatisfaction are often devoured by some nurses instead of being encouraged and nurtured in their enthusiasm for nursing. the novice nurses has no enough experience to grasp aspect and recurrent meaningful component of the current situation for example a newly graduated nurse student, he has no understanding of situation exists he can not perform well as we aspect, in that case the responsibility of the manager is much, he is responsible for all activities more work load and stress due to the novice nurses. He determines which aspects of situations are important and which can be ignored him in the case of novice nerse,the manager kept one question in mind, he can perform this work or not. So the responsibility of the nurse manager is more in case of novice nurse. The performance of novice nurse is guided by principals and rules of conduct, so the manager has another responsibility to create some rules and limitation for novice nurse. Expert nurses have an ability to take decision according to the situation, Able to focus on the accurate region of the problem of the situation because judgment is based on understanding of paradigms. Effectiveness of practice not hindered by any wasted regard of alternative diagnosis or solutions. In this case the responsibility of the manager is less, and free to perform to another work. Novice nurse has no experience so he can not judge, what is the actual situation and he can not take decision, he is waiting the order of manager, so the responsibility and the work varies. Novice nurses can main health problem but experienced nurse can do well, all discussed problem. The main thing is, satisfaction of patient, it is only possible by experienced nurse. Expectation of medical surgical team by new nurse manager with respect of experienced nurse: Nursing has always been a physically demanding profession. Today the physical demand is as great as ever with the added challenge of highly technical and increasingly complex treatment modalities. The nurse is an analyst, a communicator, a facilitator, a problem solver, a decision maker, and above all a clinical expert. Nursing requires a broad theoretical base and a new and ever changing clinical skill set, along with the ability to integrate theory with clinical practice. Without the necessary educational preparation and on-going in-service training the nurse will feel overwhelmed, stressed, and unsupported. And to the Nurse Manager falls the task of assuring that her staff doesn’t lag behind and that high quality patient care is sustained regardless of newly imposed expectations. The pressing need for health care reform in this century has contributed to an increasing interest in educating health care providers who can deliver cost-effective, high-quality care. Demand for primary care nurse practitioners has risen significantly, and nursing education has responded by increasing the numbers and graduates of nurse practitioner programs. Although this century brings new opportunities for expanded nursing roles, it also presents challenges for nurse practitioners to sustain a holistic perspective while providing quality care. The new Nurse Manager may be uncomfortable or frustrated when she realizes that she has 100% responsibility for everything that happens on her unit, without 100% authority. That’s because she has to rely partially on other departments e. g. housekeeping, food services, pharmacy, etc. for her success. The successful seasoned manager has developed interpersonal skills, interdepartmental relationships, and the skill to apply effective influence, even lacking formal authority. In this profession the main thing is that how we can control the critical condition. he main objective if this profession is, that how we can recover the patient as soon as possible and some times to save his life in the most serious condition, in these condition the expert or we can say having tremendous knowledge and ability to take decision it doesn’t matter, he is an manager or experienced nurse but the matter is that to take correct decision within time. it is the profession in which we prefer the experience and practice not degree, because in this field it is necessary to save life of anyone and this is comes from practice not achieve a degree of management . ere the expert means who has experienced in the care of patients with restrictive airway disease in an emergency department setting, has experience in the insertion of peripheral access devices on daily basis. He provides assistance with physician insertion of central venous access devices and arterial lines Expert has 25 years of experience in the management of pain in patients in variety of settings in acute care and in medical office practice, Expert has clinical experience in an acute care hospital setting. His areas of expertise include outpatient surgery, medical, surgical, telemetry, intensive care, and the emergency department. He carried out all patient care functions within the realm of hospital policy and nurse practice act as a licensed practical nurse caring for the urgent visit patient under the auspices of the emergency department. Nurse Experts provides healthcare consulting and technical advice to attorneys, physicians, insurance and accreditation organizations, health professionals, private investigators, injured and 3rd parties, media and production. Our nurse experts also provide special services to hospital and nursing home risk management departments. On the above discussion we can say that medical surgical team wants a person who can help in his case it does not matter he was a manager or a nurse but he has an ability to handle the situation with responsibilities, he can take active part in his operation and not commit mistake because in this profession there is no chance of mistakes. Now the one question arise that how they satisfied there job, the answer is that if he has ability to handle the situation, he has ability to satisfy the patient, provide good curing, in this profession the main thing is that how we can deal with the patient problems, provide better treatment so that the patient recover soon then they are perfect in there job and then we can say that they satisfied there job.