The Importance of the Culture in Global Industry Essay

The Importance of the Culture in Global Industry - Essay Example Culture has become a multi-billion dollar industry. Lampel, Lant and Shamsie (2000) concede to this reality in their article on the challenges which confront managers in cultural industries. Quoting Marshall McLuhan’s assertion that â€Å"†¦ we are swiftly moving at present from an era when business was our culture into an era when culture will be our business,† (p. 263), Lampel, Lant and Shamsie’s (2000) primary concern is the effective and efficient management of the cultural industries. Craves (2003) echoes this same concern and underscores the importance of art and culture as commercial commodities. Garnham (2005), despite an evident agreement with the previously mentioned authors’ main arguments, approaches the issue of commerce and culture from a different perspective. Rather than look at it from a managerial viewpoint, he critiques it from a policy perspective. In so doing, he questions the impact of cultural policies on the creative arts indus tries in the UK. His approach compliments and, to an extent, completes that of the other authors and, taken together, all three articles provide readers with a clear insight into the importance of arts as an industry, and the management challenges it poses. Caves (2003) proceeds from the premise that even though art can be appreciated for art’s sake, its valuation and monetary appreciation requires management. An art piece or an artistic production has its connoisseurs, regardless of whether or not marketing and management have entered into the equation. Its popularisation, however, is dependant upon management and marketing.